Upgrading … or how to turn subscriptions into a goldmine
01/03/2005
Blue skies
Specialist magazines: do they have a newstrade future?
Marketing business titles through the newstrade
July-Dec 2004 ABCs: a media buyer’s view
Supermarkets – how publishers should deal with and learn from them
You think it’s wonderful – but will it work?
01/01/2005
Cracking it down under
Battling on
Enhancing your data
Opt-in, opt-out, shake it all about
Tactics and strategy
Magazine Subscriptions Conference 2004
The ethnic pound
All questions and no answers
Marketing specialist magazines
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