Articles tagged 'consumer media'

Who’s got the power?

01/09/2005

Jan-June 2005 ABCs: a media buyer’s view

01/09/2005

Selling covers

01/09/2005

How the Economist uses and profits from its single view marketing database

01/07/2005

Distribution makes for strange bedmates

01/07/2005

Planning a subscriber acquisition strategy

01/07/2005

Too much “Me Too Marketing”

01/07/2005

14 mistakes that will kill your marketing

01/07/2005

BCMA conference 2005: the changing role of circulation management

01/07/2005

The Spectator – 177 years young

01/07/2005

Eyes and ears

01/07/2005

Targeted placement

01/07/2005

Why did they do that? Understanding consumer purchasing

01/07/2005

Magazines 2005

01/07/2005

In praise of the long lunch (or why gut feel matters)

01/07/2005

Publishing where you are not allowed to

01/05/2005