Who’s got the power?
01/09/2005
Jan-June 2005 ABCs: a media buyer’s view
Selling covers
How the Economist uses and profits from its single view marketing database
01/07/2005
Distribution makes for strange bedmates
Planning a subscriber acquisition strategy
Too much “Me Too Marketing”
14 mistakes that will kill your marketing
BCMA conference 2005: the changing role of circulation management
The Spectator – 177 years young
Eyes and ears
Targeted placement
Why did they do that? Understanding consumer purchasing
Magazines 2005
In praise of the long lunch (or why gut feel matters)
Publishing where you are not allowed to
01/05/2005
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