Offering users the ability to watch this key event live on Telegraph.co.uk/sport is part of the Telegraph’s commitment to the depth of its sports coverage and support of British athletes. This is also a vital step in building its digital offering, says the publisher.
TMG’s partnership with the International Association of Athletics Federations and the IEC will enable live coverage showing the Aviva GB & NI team in action at the IAAF World Indoor Championship in Doha, Qatar between March 12-14, 2010 to be streamed on www.telegraph.co.uk/athleticslive.
Separately, TMG has also been providing hockey fans with exclusive online coverage of England’s matches live from the Hero Honda FIH 2010 Hockey World Cup, which started on Sunday, February 28.
TMG, with its continued investment in digital innovations, has been developing the technology and partnerships to ensure that their online offering has the capacity to support these new opportunities.
Chei Amlani, Channel Manager, Telegraph Sport said: “We are very excited to be partnering with the IAAF and IEC for the World Indoor Championships. The partnership demonstrates our commitment to covering athletics and this event will be a key part of our sports coverage online in 2010. We are also delighted to announce that the number one sponsor of UK athletics Aviva will be our exclusive sponsor of this event."
Jonas Persson, CEO of IEC in Sports said: “This is yet another series of examples where IAAF’s forward thinking approach to commercial strategy has enabled the Federation to help showcase the sport of Athletics. IEC have been and always will be open to looking at more creative methods of distribution to assist our clients.”
Heather Smith, Head of Sponsorship Aviva UK, said: “Partnering with the Telegraph Group to showcase the Aviva GB &NI team and their competitors in action at the IAAF World Championships builds on our position as the number one sponsor of UK Athletics. We are delighted to be able help bring world class athletics to fans across the county.”
In addition to the live streaming of the games, the Telegraph will continue to provide coverage and analysis of the events in paper and online.
