Dundee news brand The Courier has unveiled a new brand campaign that celebrates communities and the unifying role of local news as it looks to strengthen its digital subscription base.
The Courier says “Local Stories Make Us” celebrates the topics, issues and stories that unite communities and the role that local news plays at the heart of that. At the core of the campaign is a film featuring community heroes, businesses, clubs and organisations with stories reported by local journalists that bring to life the collective goals and ambitions of Tayside and Fife, added the publisher.
According to The Courier, launch week also features stories that shine a light on the local community and celebrate the people of ‘Courier Country’ including KT Tunstall, the singer-songwriter from Fife who stars in the campaign and reflects on turning 50, her musical journey and the community that shaped her.
Other features include an interview with Peter Hay from the Royal National Lifeboat Institution (RNLI) in Broughty Ferry who reflects on over 500 rescue missions and the lifesaving work of this team. Cammy Kerr, the former footballer at Dundee FC speaks about the launch of his new coaching academy, inspiring the new generation of local players. And the campaign highlights the role of the local community in Kenmore, Perthshire as the restoration work at Taymouth Castle seeks to revitalise the area, preserving a rich heritage and driving economic growth.
The Courier says it has been at the heart of Tayside and Fife since 1816, bringing the region the local news that matters and the campaign will look to build on the brand’s recent successes with a proposition that prompts brand reappraisal, grows audience and builds The Courier’s community of digital subscribers.
Editor of The Courier, David Clegg said: “For over 200 years, we’ve been the trusted storytellers of this region. But The Courier is more than just a source of local news – it’s the pulse of Tayside, Fife, Angus and beyond.
“With our new brand strategy, we’re amplifying our commitment to community-driven journalism, giving local voices a stronger platform, and reinforcing our role as the go-to source for trusted, impactful local reporting.
“Our journalists have been at the heart of this campaign, articulating who we are, what we stand for, and why it matters – because this is their home too.
“We want to champion the people who make Courier Country unique. We want to celebrate their resilience, creativity, and spirit, and reaffirm our commitment to being their voice – now and into the future.”
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