The first in a series of full-page topical ads starts with England manager Gareth Southgate and will change regularly, featuring whoever is at the centre of the news agenda.
The newspaper, which recently launched a weekend edition, is highlighting their impartiality and increased depth of coverage with the new brand line ‘See every angle’.
According to the publishers, the campaign comes on the back of an exceptional year for the national newspaper, with profits more than doubled to £9.3m in the 2017 financial year, revenue up 20 per cent and advertising revenue up 27 per cent. The readership continues to grow, with unique users up 89 per cent year on year, and it now has a 20 per cent share of the quality weekday market, outselling the Guardian by 2 to 1.
