The magazine has increased in size from A5 to B5, in one of the biggest changes in its 274 year history. It has also benefited from a sympathetic redesign, bringing class and simplicity to its stunning photographs and quality editorial, say publishers DC Thomson.
Brian Cox appears on the cover of the May issue (on sale Thursday 25th April) and there is an exclusive interview with Scots musician Ricky Ross.
Editor-in-Chief Sally Hampton said, “The Scots Magazine has been redesigned for today’s audience. The striking new look comes after an extensive programme of research into the interests and lifestyles of contemporary Scots.
“Close collaboration between our editorial and design teams has produced a magazine that’s both clean and classic, and allows us to showcase the best that Scotland has to offer. I’m absolutely delighted with the results and thrilled to have such high-profile interviewees as Brian Cox and Ricky Ross.”
The Scots Magazine will stay true to its traditional values, with regular features about wildlife, nature and scenery, and authoritative insights into Scotland’s rich heritage from the nation’s leading commentators. Four new editorial categories will help the title to reach its younger, more city-based audience.
Sally added, “Our core audience is increasingly city-based and The Scots Magazine will surprise and delight them by uncovering urban cultural gems and revitalizing country trips on their doorstep.”
The monthly printed edition will go hand-in-hand with The Scots Magazine’s new-look website, which was launched in September 2012.
In its present form, The Scots Magazine dates from 24th April 1924, when it was re-established by the St Andrew Society (Glasgow) as the official organ of the Scottish Societies throughout the world. DC Thomson and Co., Ltd, Dundee, took it over in 1927 – since then it has continued to be published monthly. With a monthly average readership of over 100,000 The Scots Magazine is the world's best-selling Scottish-interest publication, say the publishers.
