The Sun has announced that Jon Lloyd has joined as director of video, as part of a raft of new hires which include Kate Chaplin as head of news video, and Laura Payne as head of video production.
The Sun says the appointments come as it continues to invest in its video operation to engage new audiences.
Jon will report into Will Payne, director of digital (editorial) and will be responsible for driving a video-first commissioning strategy, added the publisher, creating brand new video output and premium original formats and series. His team will also be responsible for bringing The Sun’s journalism to life in video form.
Jon is a senior creative leader with two decades experience building and running content agencies and production companies, added The Sun. His track record includes a range of long-running factual and entertainment hits and branded content series, across UK & International broadcasters, YouTube and social platforms. His passions include identifying emerging content trends, creating a strong team culture and developing bold strategies to deliver video content across a wide range of platforms.
Laura Payne, head of video production, arrives from News Broadcasting Digital where she has been head of production since 2022. Following an early career in publishing, The Sun says Laura quickly found her love for managing creative teams and moved into the world of design and branding before applying for her first role at News UK in the commercial studio team.
Kate Chaplin is currently head of video news at The Telegraph, where she leads the video strategy across all digital platforms, responsible for commissioning original content tailored to both the website and social channels, driving audience growth and enhancing viewer engagement. Prior to this, Kate was a TV producer for Sky News where she delivered the daily live output. Her expertise lies in multi-platform content creation and developing strategies that optimise video performance across digital landscapes, added The Sun.
Victoria Newton, editor-in-chief of The Sun, said: “I am thrilled to welcome Jon to The Sun. With his successful track record of producing quality programming, allied with Kate and Laura’s huge expertise, Jon is perfectly placed to lead The Sun’s video output as we add another dimension to our brilliant digital journalism.”
Jon Lloyd, director of video, said: "It's an incredible time to be joining The Sun as we increase our high-quality video content, putting it at the heart of our story-telling, and transform this UK institution into a ground-breaking audio & visual content producer and platform."
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