The Sun launched Sun Motors to dealers in January, however this campaign marks the consumer launch of The Sun’s new site in press and online.
Sun Motors combines used car listings with expert editorial content from The Sun’s motoring section and reviews from Sun driving experts: Ken Gibson and Jake Humphrey. The website - which doesn't require a Sun+ subscription so is free for buyers to use - launch to the public on Friday with over 105,000 cars contracted to appear on site, from a network of more than 300 dealers, say the publishers.
The press ads position Sun Motors as the go-to-website when researching and searching for used car listings, with the headline: ‘Wherever it’s hiding, we’ll help you find it.’ Cars are hidden round corners, behind trees and under bridges.
Jim Murray-Jones, General Manager of News UK Automotive, says: “Our creative uses a balance of arresting images and humour to capture reader attention. The series of five adverts will receive extensive coverage across The Sun, reaching a unprecedented audience of potential car enthusiasts and buyers alike - TGI data suggests 2 million Sun and Sun on Sunday readers expect to buy a car in the next 2 years. Our adverts will also be backed by regular car buying features running in the Sun Motors pull-out every Friday and more generally across the week.”
Robin Garton, Team News' Creative Director, says: “We wanted the ads to be amusing, engaging and on point, so we have combined the humour of The Sun with the new features of Sun Motors.”
