Story House Egmont have announced that Thomas & Friends magazine has been selected as a winning product. The publisher says this is the first time a magazine product has been included in the winner’s category since the inception of the awards 12 years ago.
The hands-on testing of the Dad’s Choice testers is unlike any other review, and they spend weeks putting the entries through their paces, added Story House Egmont. Only those that meet the standards of the Dad testers and their children win an award. The products are evaluated on their creativity, fun factor and value for money, added the publisher.
Siobhan Galvin, commercial director at Story House Egmont Ltd, said: “We are really pleased that Thomas & Friends magazine is getting such worthy recognition. We are committed to creating product that is loved by children and valued by parents. Winning a Dad’s Choice Award is delightful and aligns perfectly with our ethos.”
Story House Egmont says Thomas & Friends magazine has been published in the UK market for over 35 years and enchants young readers with all their favourite characters from the Island of Sodor. Each issue is full of activities that support important early years skills and comes with gifts that get little ones learning through play, added the publisher.
See the full list of winners here.
Story House Egmont says the winning issue: Thomas & Friends magazine no. 828, on sale 24th July 2024 with a cover price of £7.99, included:
- A 44-page activity magazine
- 60 stickers
- A giant 2-in-1 playmat
- A make-your-own Beach Hut
- A reward chart
- A classic Thomas & Friends Story
- Plus, a Train playset with toy Thomas and Percy plus two carriages, an ice cream stand and an exclusive Sir Topham Hatt in summer shirt with surfboard.
