We’ve joined up with Jim Bilton of Wessenden Marketing to ask our readers, ‘Which individual do you think is going to have the biggest impact on the shape of the overall media business in 2023 (for good or ill)?’ And, why?
Jim will analyse the response (in confidence) and we will publish his findings and commentary in InPublishing.
The last time we did something similar, in May 2021, the resulting article proved to be the most read feature article on our website over the last two years.
So, please do take a couple of minutes to give us your input. The more of you who do, the more insightful will be Jim’s article…
Who is the most influential individual is a fascinating question. Where do you start?
Is it a media owner who might be the ultimate controller of much of what we see or read? Or a legislator looking to remedy the monopoly power of the digital behemoths? Perhaps the top dog at one of the big digital platforms which have such a stranglehold over our attention (and ad budgets)? Maybe a politician who has proved adept at using / abusing the media for their own ends? A tech entrepreneur about to launch the next big thing? Someone left field, like Prince Harry, who has become a phenomenally successful author and who has made it his life’s mission to rein in the British press? Or maybe an inspirational journalist fighting for press freedom, like Maria Ressa or Dmitry Muratov, who shine a light for the rest of us to follow?
My own choice is Sam Altman, founder and CEO of OpenAI, the company behind ChatGPT. It’s not the only AI show in town, but it’s currently the best known. My reason: Artificial intelligence has been described as the fourth industrial revolution and ChatGPT, with its investment from Microsoft, looks set to take a leading position. Its impact on the media could be profound, and Sam Altman will have a large say in that.
You can catch James Evelegh’s regular column in the InPubWeekly newsletter, which you can register to receive here.
