With the strategic acquisition of the Spanish-based mobile advertising provider, YOC Group says it will continue to optimally expand its presence in the European market. The acquisition will allow YOC Group to position itself as the leading provider of mobile advertising in the Spanish market. Furthermore, Mobile Interactive Advertising Media, S.L. will gain access to the YOC Group's complete product range, making it the only full-service provider of mobile marketing in Spain.
The acquisition will enable YOC to considerably expand its marketing network, given the high market coverage of Mobile Interactive Advertising Media, S.L. in Spain where the company already counts ELPAÌS.COM, SPORT.es, TELVA, elmundo.es, AFP and ANTENA 3 as exclusive marketed partners.
Dirk Kraus, CEO of YOC AG said of the acquisition: “With the purchase of Mobile Interactive Advertising Media, S.L., we are creating another promising pillar in Europe, with which we will be able to optimally meet the increasing needs of our customers for campaigns across Europe. The good market positioning and high degree of expertise of the Spanish management were the critical factors influencing our decision to take over the company."
Integrating the marketing network of Mobile Interactive Advertising Media, S.L. will allow the YOC Group to further expand its own leading marketing network in Europe, according to the company. YOC expects the acquisition to bring high synergy effects as a result of the cross-selling potential of the mobile marketing and mobile Internet product segments, among other factors.
In the scope of the takeover, YOC AG anticipates additional sales of at least EUR 1.0 million for the financial year 2010.
About the YOC Group
YOC says: “The YOC Group is one of the leading European mobile marketing providers. As a full-service provider, YOC uses mobile phones for advertising, information and transaction purposes. In addition to mobile marketing, YOC operates in the affiliate marketing and mobile B2C services sectors. YOC had 180 employees on 30. June 2009 and generated sales of EUR 23.6 million in 2008. The company operates in six different countries and intends to continue growing internationally.”
