YOU magazine sees bumper fashion issue

The Mail on Sunday says the bumper fashion issue of YOU magazine has 84 pages, including 23 pages of advertising.

The magazine features Rhea Norwood, star of Netflix’s Heartstopper, wearing Armani, on its cover, as well as dancers from the English National Ballet in Chanel, Dior, Michael Kors Collection and more.

Following a promotional event in the Spring to encourage new fashion and beauty advertisers, YOU’s advertising revenue for its September Fashion Issue has almost doubled since last year’s edition, added the publisher.

New brands featured in YOU’s Fashion Issue include Hobbs, Nobody’s Child, Victoria’s Secret, Sainsbury’s Tu, L’Oreal, Clarins and Elizabeth Arden.

Returning fashion & beauty brands also include M&S, John Lewis, Aspinal, White Stuff, Dune, Phase Eight and PCD J’Adore.

The Mail on Sunday says with 1.4m loyal print readers, as part of the Sunday newspaper, YOU’s audience continues to grow online.

“More brands are realising that their customers are our older readers, ones who have deeper pockets than younger consumers,’ said YOU magazine’s Editor Jackie Annesley.

Jackie continued: “The success of our September Fashion Issue is part of a picture of sustained growth for the YOU brand.”