The ‘new look’ March 2013 issue (on sale, 7th February) features a range of changes including a new logo, revised flat plan, fresh new sections and contemporary fonts. Alongside Zest’s trademark practical plans, workouts and expert advice, readers will now also be treated to more life-style relevant content with a new focus on self-development as well as traditional health and fitness.
“Zest has been the authority on women’s health and fitness for almost 20 years,” said Mandie Gower, Editor of Zest. “Our reader is at the heart of everything we do and our stylish new look reflects this. We recognise that the modern approach to health and fitness is about more than losing weight; achieving overall wellbeing is the ultimate goal. For this new generation of women, self-improvement and seeking fresh challenges is the secret to a happy and fulfilled life. With more self-development, beauty and travel content complementing our unrivalled health and fitness advice, the new Zest is the ultimate package for women seeking inspiring ways to live well.”
“The new look Zest gives us a real point of difference at the newsstand,” said Nadia Dawson, Publisher of Zest. “Not only does it reflect the shift in modern attitudes to health and fitness, it creates a unique offering in the market by marrying the stylish look and feel of a glossy with the expertise of a niche title.”
