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New Financial Times brand video series focuses on its readers
News

New Financial Times brand video series focuses on its readers

The Financial Times this week launches a series of brand films featuring FT readers from around the globe.

24/03/2017

Asendia launches new global website
News

Asendia launches new global website

Asendia – the joint venture between La Poste and Swiss Post – has unveiled its new website, especially constructed, says the company, to suit the needs of its customers.

23/03/2017

Alastair Campbell joins The New European as Editor-At-Large
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Alastair Campbell joins The New European as Editor-At-Large

The New European, the national newspaper for the 48% who voted Remain at the EU Referendum, yesterday announced that Alastair Campbell is joining its editorial board as Editor-at-Large.

23/03/2017

Realeyes research: emotion measurement can identify which ads sell and which don’t
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Realeyes research: emotion measurement can identify which ads sell and which don’t

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

22/03/2017

Digital publishers optimistic for the year ahead
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Digital publishers optimistic for the year ahead

Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by

22/03/2017

George Osborne appointed Editor of the Evening Standard
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George Osborne appointed Editor of the Evening Standard

Last Friday, The Evening Standard announced the appointment of George Osborne as its new Editor to succeed Sarah Sands.

22/03/2017

Pete Picton to step down
News

Pete Picton to step down

Pete Picton, Editorial Director of Mirror Online will be leaving the business in September, to study full time for a Masters degree.

20/03/2017

Holding the front or back page does not mean extra sales, newsagents warn
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Holding the front or back page does not mean extra sales, newsagents warn

According to a recent NFRN poll, holding the front page for late-breaking news or the sports section for a report from a major sports fixture does not equate to extra sales and should be outlawed, 9 out of 10 independent retailers say.

17/03/2017

Majority of marketers not confident they’ve sussed mobile 
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Majority of marketers not confident they’ve sussed mobile 

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.

17/03/2017

World Media Group releases new ad effectiveness research
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World Media Group releases new ad effectiveness research

The World Media Group has released new research which it says proves the value of trusted media brands for advertisers in an era of fake news and increased focus on campaign effectiveness.

16/03/2017

DMD appoints Business Development Manager for onboard entertainment
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DMD appoints Business Development Manager for onboard entertainment

DMD last week announced a strengthening of its digital sales & marketing team with the arrival of Marcel Swagers as Business Development Manager for onboard entertainment.

16/03/2017

Press Awards 2016 – winners announced
News

Press Awards 2016 – winners announced

The Daily Mail was last night crowned the Newspaper of the Year at the Society of Editors Press Awards – one of the leading annual events for the UK’s national newspapers and media.

15/03/2017

Evening Telegraph celebrates 140 years
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Evening Telegraph celebrates 140 years

DC Thomson’s The Evening Telegraph is celebrating its 140th birthday. The Tully, as it’s been known to generations of Dundonians, first published on March 13, 1877 under the auspices of publisher John Leng.

15/03/2017

IAB appoints James Chandler as new CMO and sets structure for new vision
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IAB appoints James Chandler as new CMO and sets structure for new vision

The Internet Advertising Bureau (IAB) UK has appointed James Chandler in the newly created role of Chief Marketing Officer.

15/03/2017

The Sunday Times Style Magazine appoints Creative Director
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The Sunday Times Style Magazine appoints Creative Director

Style, the Sunday Times’s weekly fashion and beauty magazine, yesterday announced that Suzanne Sykes will join as creative director later this year.

15/03/2017

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