Adding Value, Adding Readers
FEATURE

Adding Value, Adding Readers

With newspaper circulations generally heading in the wrong direction, the onus is on marketing teams to help stem, and if possible reverse, the tide. Most newspapers invest heavily in reader promotions, and it is increasingly difficult to create inno

By David Greene  |  01/07/2007

The Good News
FEATURE

The Good News

With so many pundits talking the newspaper industry down, it is refreshing to find someone prepared to fight its corner. Gavin O’Reilly acknowledges some structural problems with the UK market, yet sees a bright future for the printed newspaper. Ray

By Ray Snoddy  |  01/07/2007

My Digital Life
FEATURE

My Digital Life

AOP research into the digital lives of UK consumers shows that new patterns of consumption continue to develop, as users access content in new and evolving ways, presenting publishers with new opportunities. Ron Nussey summarises the key findings.

By Ron Nussey  |  01/07/2007

Monetisation Model - in a Web 2.0 World
FEATURE

Monetisation Model - in a Web 2.0 World

Most publishers now make some money from the web, some of the time. Some make lots all of the time. But the challenge for both groups is to find new ways of monetising their online presence, because, says Ian Jindal, the current business model is uns

By Ian Jindal  |  01/07/2007

Landing Page Driven Internet Marketing
FEATURE

Landing Page Driven Internet Marketing

The marketer’s lexicon has expanded dramatically in this online age. Terms and phrases unheard of even five years ago, are now commonplace in our marketing departments. One such ‘new’ term is ‘landing page’. Don Nicholas explains its significance and

By Don Nicholas  |  01/07/2007

Vertical Search
FEATURE

Vertical Search

Across the web, the big search engines rule supreme, seemingly sweeping all before them. Yet there is one corner of the internet, where the volume driven models of Google & co are having trouble servicing effectively, and that is B2B. Highly targeted

By Andrea Kirkby  |  01/07/2007

NewstrAid
FEATURE

NewstrAid

When Old Ben, the newstrade’s very own charity, was founded, Queen Victoria had been on the throne for just two years! The charity’s name has changed a number of times since then and the challenges today are very different. Alex van Straubenzee, its

By Alex van Straubenzee  |  01/05/2007

The IT Challenge
FEATURE

The IT Challenge

Today’s multi-media world and publishers’ focus on multi-platform content delivery have served to greatly enhance the standing of the IT function. IT specialists are now highly prized. Nick Cutts looks at how newspaper publishers should organise thei

By Nick Cutts  |  01/05/2007

With readers and advertisers off to the web, what will be left on the shelf?
FEATURE

With readers and advertisers off to the web, what will be left on the shelf?

Is the print paper doomed? Judging by the wailing and gnashing of teeth in some print circles, you’d be forgiven for thinking it was. Yet the printed newspaper remains hugely popular. Yes, it needs to adapt to changing technologies and markets, but w

By Peter Sands  |  01/05/2007

POP and the PDA
FEATURE

POP and the PDA

Controlling the presentation of your newspaper at retail is central to maximising sales. Archant Norfolk has recently given its field sales teams PDA technology to help improve the effectiveness of their calls and the quality of the information comin

By Philip Preston  |  01/05/2007

The Internet and Newsstand: expect a showdown
FEATURE

The Internet and Newsstand: expect a showdown

2007 promises to be the year that consumer publishers get their online act together as all the main publishers announce significant plans for the internet side of their business. So exactly what do they need to do to truly integrate their publishing

By Anthony Ray  |  01/05/2007

Plus ca Change…
FEATURE

Plus ca Change…

Chris Gregory takes us back in time to assess what the writings of a long-dead copywriter can tell us about direct marketing in the digital age.

By Chris Gregory  |  01/05/2007

Charging for Online Content
FEATURE

Charging for Online Content

Can you charge for content? Yes, you can - but the challenge is to do it without alienating your customers. Here, Michael Upshall outlines some ideas on how to go about it.

By Michael Upshall  |  01/05/2007

Good content isn’t enough
FEATURE

Good content isn’t enough

Who’s in control of your website – an editor or a marketer? If you’ve left it in the hands of the former, then now is the time to think again. Mark Edwards says that marketing savvy is essential when it comes to bringing relevant traffic to your site

By Mark Edwards  |  01/05/2007

ACAP: the future of online publishing
FEATURE

ACAP: the future of online publishing

Dominic Young looks at how ACAP, a new way of communicating rights and permissions online, aims to create new opportunities for publishers, search engines and users on the internet.

By Dominic Young  |  01/05/2007

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