When does local not have to be local?
FEATURE

When does local not have to be local?

The time to stop and think is too often treated as a luxury, especially in busy circulation departments. Yet, every now and then, it is essential to pause and look afresh at the way you do things. Northcliffe asked Deloitte to assist them in a review

By Ian Jenkinson  |  01/01/2007

How to Reward Readers and Make Money
FEATURE

How to Reward Readers and Make Money

The regional press’ trump card is its local ties – both with readers and advertisers. Archant Norfolk is about to launch a new scheme which aims to strengthen this bond still further – and hopefully make money too. Philip Preston explains their think

By Philip Preston  |  01/01/2007

CRM and Regional Newspapers
FEATURE

CRM and Regional Newspapers

Having too many customers is rarely a problem; having too many types of customer can be. Readers, newsagents, advertisers - display and classified - are all distinct customer segments managed separately within newspaper centres. Andrea Kirkby looks a

By Andrea Kirkby  |  01/01/2007

Behind bars?
FEATURE

Behind bars?

Is the digital newsroom a journalists’ prison? Will it help or hinder content delivery in the multi-media world? Ray Snoddy looks at newsroom design and what it tells us about newspapers’ state of preparedness for the future.

By Ray Snoddy  |  01/01/2007

What does Web 2.0 really mean for publishers?
FEATURE

What does Web 2.0 really mean for publishers?

Everyone’s heard the hype surrounding Web 2.0, the catch-all buzz-phrase that refers to the ‘new’ participatory web, where users interact with each other, upload their own content and shape their own experience. But what, asks Robin Crumby, does Web

By Robin Crumby  |  01/01/2007

Digital Editions’ Growth, Utility Hitting Barriers
FEATURE

Digital Editions’ Growth, Utility Hitting Barriers

Has interest in digital editions peaked? Karlene Lukovitz detects some signs of waning enthusiasm amongst US publishers.

By Karlene Lukovitz  |  01/01/2007

Every Copy Counts - managing retail supplies at the Financial Times
FEATURE

Every Copy Counts - managing retail supplies at the Financial Times

Along with every other publisher using the newstrade, the FT wrestles with the perennial problem of how to maximise sales whilst minimising unsolds. Martin Ashford and Natalie Murphy outline the particular challenges they face and how they are using

By Martin Ashford  |  01/11/2006

Is the internet killing magazines?
FEATURE

Is the internet killing magazines?

Some publishers remain nervous about the impact of the internet – worried that their online efforts will cannibalise their offline business. And they have concerns about how to monetise their internet presence. Auto Trader has had no such qualms and

By Kevin Petley  |  01/11/2006

The PR effect
FEATURE

The PR effect

What good is your big exclusive if no one knows about it? Your front page can help hype the story and shift extra copies, but it is pre-publicity that will make the biggest impact on sales. PR can be a highly effective way of generating that publicit

By Phil Hall  |  01/11/2006

Building Profits through Relationships at the Age
FEATURE

Building Profits through Relationships at the Age

Some publishers have had their fingers badly burnt by expensive database projects that have failed to deliver the right return. Often the root cause has been a failure by the publisher to clearly set out the commercial justification for the project a

By Tony Coad  |  01/11/2006

Local Press and the Independent Newsagent
FEATURE

Local Press and the Independent Newsagent

The growth of digital media and declining circulations have conspired to put huge pressure on the publisher-newsagent relationship; a relationship that has, more many years, been the lynchpin of newspaper sales. Andrea Kirkby looks at the state of pl

By Andrea Kirkby  |  01/11/2006

No surrender!
FEATURE

No surrender!

Newspapers might be in long term structural decline, but they are not throwing in the towel. Indeed, the energy and creativity with which the press is fighting its corner is breathtaking. Raymond Snoddy looks at how they are battling for every last r

By Ray Snoddy  |  01/11/2006

Seven Secrets of Highly Successful Online Publishers
FEATURE

Seven Secrets of Highly Successful Online Publishers

Don Nicholas and his team have spent many years researching how publishers make money online. He has identified seven management best practices that are shared by the most successful companies. Here they are …

By Don Nicholas  |  01/11/2006

AOP '06
FEATURE

AOP '06

On 4th October 2006, the Association of Online Publishers held its 5th annual conference and awards at the Hilton Hotel in London. James Evelegh went along with his paper and pen, only to be outdone by the fellow from RBI next to him, who blogged the

By James Evelegh  |  01/11/2006

Mobile Content
FEATURE

Mobile Content

Mobile is a growth area. The advertising industry is starting to take note and content providers are looking at possibilities beyond SMS & ringtones – the mainstays up until now. Andrea Kirkby looks at some of the issues facing publishers.

By Andrea Kirkby  |  01/11/2006

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