The International Content Marketing Awards 2012 are dedicated to recognizing effectiveness and creativity in content marketing and are open to all agencies involved in the production of content in the UK and internationally.
This year, the prestigious Awards have been divided into four categories: print, creativity, digital and cross-media marketing, as well as the prestigious Grand Prix Award. Last year’s awards saw over 500 entries - an overall increase in submissions of 16 per cent from the year before; testament to the rising importance of content marketing strategies for brands, says the CMA. The awards also experienced a surge in international interest in 2011, almost doubling 2010’s overseas submissions, including agencies from Spain, Germany, Finland, Norway, Australia, South Africa, UAE, Belgium, France, Czech Republic, Sweden, France and South Africa.
Julia Hutchison (pictured), COO, CMA, said: “The past year has been incredibly exciting for the content marketing industry, and this year’s Awards are especially exciting for us as it is the first time we are organising the event as the CMA, following our re-brand earlier this month. With its remit of rewarding effective content marketing in all its forms, these Awards are a fine demonstration of our industry’s integrated, multichannel approach, and a celebration of the highly creative and highly strategic work that’s currently defining the world of content marketing.”
The deadline for submissions is Thursday 6th September and the winners will be announced at a ceremony held on Wednesday 28th November at Old Billingsgate, London.
The awards are preceded by the third annual International Content Summit, also being held at Old Billingsgate. This year’s Summit theme is 'Telling Brand Stories', a unique aspect of content marketing that reflects the editorial confidence and strategic expertise that defines the industry today. The summit will offer insight, advice and strategic thinking for marketing, advertising and publishing professionals. The line-up of high profile speakers will be announced shortly.
About the Awards
The 27 categories for the International Content marketing Awards 2012 are:
1. Best automotive title
2. Best finance title
3. Best travel & leisure title
4. Best membership title (not-for-profit/charities/associations)
5. Best public sector/government title
6. Best internal communication
7. Best B2B title
8. Best consumer publication (retail)
9. Best consumer publication (non-retail)
10. Best consumer publication (membership)
11. Best international publication
12. Best brochure
13. Best catalogue
14. Best annual report
Creativity
15. Best use of photography
16. Best use of illustration
17. Designer of the year
18. Editor of the year
Digital
19. Best digital content solution of the year (B2B/internal)
20. Best digital content solution of the year (consumer)
21. Best digital content solution of the year (not-for-profit/charities/public sector)
22. Best use of video content
23. Best mobile content solution (including apps)
Cross-media marketing
24. Best specialist communication
25. Best content marketing solution of the year (consumer)
26. Best content marketing solution of the year (B2B)
Overall
27. Launch of the year
28. Grand Prix (winners of above categories are put forward for Grand Prix)
