The Edge iPad Edition is on sale now with video game developer Square Enix as solus launch partner. The partnership sees the creation of an interactive cover wrap and three interactive adverts within the launch issue.
The iPad edition is fully retina display enabled to take advantage of the razor-sharp image quality on the new iPad and contains a raft of interactive content in addition to the print edition, including animations, video, additional content and sharable text.
Tony Mott, Editor-in-Chief of Edge, says: “We know that our readers have high expectations of Edge, and we’re meeting those expectations with this new, dedicated iPad edition. With interactive pages, bespoke video and other exclusive content, this edition gives readers exciting new ways to engage with one of the most established and trusted names in videogaming.”
Richard Keith, Publisher of Edge, says: “With its award-winning brand of videogame insight and opinion, Edge is a perfect fit for the iPad and we are delighted to launch with Square Enix onboard. This is an extremely exciting opportunity for Edge, not only because it offers higher levels of engagement for our readers, but it also opens up increased commercial possibilities for advertisers.”
The Edge iPad Edition is the latest interactive title to be created using Future’s own proprietary software, FutureFolio. FutureFolio is an Apple-approved wrapper for digital products on the Newsstand, and has already been used to build Cycling News HD and the interactive editions of Total Film and Tap!, says Future.
With over 70 titles available to purchase on Apple’s Newsstand, Future claims to be a world leader in tablet publishing.
The Edge iPad Edition is available to download from www.edge-online.com/ipad for the special introductory price of £1.99 for two weeks only. Thereafter, each monthly edition will be priced at £3.99.The free sampler edition is also available from the Edge Container App now.
