The UK free paper battlefield
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The UK free paper battlefield

Launched in 1999 to keep the Swedes out, Metro has since spread across the UK. Its success has led to the mixed free/paid model adopted by some papers, to other publishers piling in to get a slice of the freesheet action and to the current melee in L

By Piet Bakker  |  01/03/2009

The Price is Right: Consumer Insight and Advertising Pricing in a Challenging Market
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The Price is Right: Consumer Insight and Advertising Pricing in a Challenging Market

Setting the right price for your advertising is critical to your success. Pricing too high, pricing too low or simply creating impenetrably complex rate cards bundling this, that and the other together, can all do irreparable long term damage. Cather

By Catherine O'Connor  |  01/03/2009

The Hugh Cudlipp Lecture 2009: Rebekah Wade
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The Hugh Cudlipp Lecture 2009: Rebekah Wade

Below is the text of Rebekah Wade's speech, delivered at the London College of Communication on 26th January 2009.

By Rebekah Wade  |  26/01/2009

Pass me the noose
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Pass me the noose

There’s no easy way of saying this. It’s utterly dire out there. Searching around for some good news to sweeten the pill, and I find there’s none. Aaaaaaaaaagh! We’re all going to die!!! Sorry ... ahem. Andrea Kirkby reports.

By Andrea Kirkby  |  01/01/2009

Bringing your brand to life
FEATURE

Bringing your brand to life

To survive and thrive, publishers really do need to be media neutral and to engage with their readers in a wide variety of settings. To communicate through one channel alone – be it on or offline – is one dimensional and extremely limiting. Sophia De

By Sophia Dempsey  |  01/01/2009

Cleaning up in Communities
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Cleaning up in Communities

Millions, mainly teenagers, go online every day to check the comings and goings in the lives of Kate, Sam, Sofia and the other stars of online soaps, or ‘interactive shows’. They watch, they comment, they interact. Most traditional publishers look on

By Ross Sturley  |  01/01/2009

A disappearing number
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A disappearing number

Newspapers are in a jam, in no small measure because of over consolidation, increasingly remote management and the pursuit of excessive and unsustainable profits. Allan Prosser urges publishers, in the current frenzy, to remember what’s important, wh

By Allan Prosser  |  01/01/2009

Promotional trends
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Promotional trends

Regular, eye-catching promotions have become a feature for many newspapers as they look to lock in existing readers and tempt new ones. David Greene looks at some promotional dos and don’ts and also at what the future holds.

By David Greene  |  01/01/2009

Skills up, quality down?
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Skills up, quality down?

Today’s journalist is a highly skilled individual. They can write the story, shoot the film, record the interview, edit it all up, sub it and then squirt it down the various tubes that make up today’s multimedia newsroom. The burning question is, say

By Martin Cloake  |  01/01/2009

Surviving 2009
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Surviving 2009

No one pretends 2009 is going to be easy, but there is no point whingeing and feeling sorry for ourselves. The best thing to do is to use the time wisely and to plan for the upturn, so that when those first green shoots of recovery start to sprout, y

By Ray Snoddy  |  01/01/2009

How relevant are you?
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How relevant are you?

Segmentation of an audience to deliver targeted communications is the cornerstone of marketing, but how does this concept apply in the online setting? Dr Dave Chaffey explains your options for segmenting and targeting your online audience.

By Dave Chaffey  |  01/01/2009

Turning the page - online
FEATURE

Turning the page - online

Digital editions continue to divide opinion. Some think they’re the best thing since sliced bread; whilst others, well, err ... don’t. The important thing, says Phil Whomes, is to be aware of the opportunities and test your market. RCN Publishing did

By Phil Whomes  |  01/01/2009

Increasing Content Consumption with Feeds
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Increasing Content Consumption with Feeds

Feeds are now mainstream. They offer trusted sources, like publishers, great opportunities to distribute not only their own content, but also other people’s. RSS, XML and other social applications are now within easy reach, says Amanda Watlington, of

By Amanda Watlington  |  01/01/2009

Paul Dacre's speech to 2008 Society of Editors Conference
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Paul Dacre's speech to 2008 Society of Editors Conference

This is the text of a speech made by Paul Dacre, Editor in Chief of the Daily Mail to the 2008 Society of Editors conference in Bristol.

By Paul Dacre  |  09/11/2008

Mobile Publishing and Usability Strategies
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Mobile Publishing and Usability Strategies

The ‘year of the mobile’ has been widely anticipated each year of the decade so far. Will 2009 be it? Quite probably. The mobile scene is hotting up, helped hugely by the success of the iPhone. And, says Don Nicholas and Amanda MacArthur, having a mo

By Don Nicholas  |  01/11/2008

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