Hardly a day goes by without a media brand touting its latest web relaunch. Many involve little more than a change of font or background colour and are quickly forgotten. Occasionally, though, you do get a relaunch worthy of the name – a full root an
The great and the good of the online world gathered at the Park Lane Hilton on 1st October for the UK Association of Online Publishers’ annual conference. James Evelegh was also there and, here, picks out the main themes.
ACE has been with us for almost sixty years, hosting awards, Christmas lunches, raising money and bringing the disparate elements of the industry together. It is also moving with the times, and here, Christopher Collins outlines some of the changes t
By extending into other media, newspaper brands have managed to increase their audience despite declining print circulations. The new advertising opportunities created have caused a cultural upheaval for sales teams, much agonising over packaging and
SIPA UK’s (Specialised Information Publishers Association) 14th annual congress was held on 9th July in London. Louise White looks at the main themes and conclusions from the day.
With email marketing, seemingly insignificant tweaks to the copy or structure of your email can produce dramatic uplifts in open and response rates. Sara Baugh reveals what she has learnt from her experiences marketing to one particularly demanding a
Beset by credit crunches, advertising downturns and increasing competitive threats, what should the regional press be doing to get through these lean times? Lynne Anderson says that recognising their USPs and continuing to strengthen their position a
Producing multiple editions of daily and evening papers was once the norm. No longer. With some notable exceptions, most publishers are moving remorselessly towards single editions. Peter Sands tracks the demise of editionising.
As a specialist publisher, you enjoy one big advantage over Google and the other big online players – your market knowledge and reputation within your niche. And, says Michael Upshall, turning this to your advantage has never been easier ... or cheap
The continuing impact of online, coupled with the looming recession, has had a devastating impact on newspaper classifieds. The question, says Ray Snoddy, is will they return when the economic sun shines again, or are they gone for good.
According to some commentators, the best thing that traditional media companies could do, would be to close the presses and go web-only. Odd then that Rupert Murdoch should have recently invested so much in the new Broxbourne plant. A big miscalculat
Redesigns need a clear purpose. Otherwise it’s best not to bother. Satisfying a clearly defined reader need is the best reason for a change; a desperate last roll of the dice is probably the worst! Alan Geere casts his eye over some recent makeovers.
In the second part of his ‘how to monetise’ article, Angus Phillipson presents five more dos and don’ts. Two themes that emerge are audience engagement and site development – both of which need to be continuous. Your site needs to be in a permanent s
The Evening Gazette in Teesside has won a clutch of national awards for its digital development, which includes a pioneering network of postcode websites supported by an army of community bloggers. Gazette editor Darren Thwaites explains Teesside’s h
Effective research relies on buy-in from editorial and marketing to ensure that the right questions are asked and that valuable findings are put to good use. Without their active involvement, there’s not much point doing it! Andrea Kirkby looks at ho
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