Reader offers are a newspaper staple, building loyalty and, hopefully, making money. Publishers have a responsibility to make sure that their readers are protected by ensuring that suppliers are reputable ... and that, when disaster strikes, action i
The regional press – or should that be regional media – is going through a tremendous amount of upheaval. Changing lifestyles have led to declining sales of the core print product and publishers have responded by diversifying their offering. Andrea K
After a great deal of planning, Peak Performance relaunched its website last November, with the aim of fully utilising the full array of Web 2.0 tools. Now that the dust has settled, Mark Edwards assesses what has been achieved and what lessons learn
Despite the increase in podcasts and video, the bulk of what we produce is designed to be read. With the growth of online content, the reading experience has undoubtedly changed, as we react in very different ways to on and offline content. Karl Jeff
Legitimate sampling exercise or cynical attempt to massage ABC figures? Few subjects are better placed to get media buyers hot under the collar than bulks. Ray Snoddy looks at how publishers employ this contentious device.
Some of the inflexibilities, and high charges, that used to characterise mobile are beginning to fall away and publishers are renewing their efforts to capitalise on the unquestioned strengths of the sector. Patrick Dye talks to two early adopting pu
Inroads from other media and an increasingly fickle consumer are two of the challenges facing newspapers. The irony is that the best defence against these challenges – namely home delivery – is in decline. Ken Moreton argues that now is the time for
The profitability of newspapers derives, in large measure, from advertising. Traditionally, national newspaper sales teams have been good at promoting their own papers, but less so the merits of the medium as a whole. For that reason, the Newspaper M
Times are changing. As budgets and marketing resource move online, marketers are finding that the influence they enjoyed in the off-line world is dissipated online. Customers are increasingly calling the shots and marketers are having to adapt quickl
For specialist information providers, the decision where to draw the line between paid and free content is a delicate one. Give too much away and you risk devaluing your content, but shut too much of it off and you reduce browsing opportunities and y
Winning shedloads of new home delivered customers is all very well, but if you’re losing half of them every year, then you have to invest precious resource and credibility in recanvassing campaigns. A fruitless downward spiral. That is why publishers
In late 2003, the Independent’s move set Fleet Street’s pulse racing. A wave of optimism swept through the industry. Here, surely, was that elusive elixir of circulation. Heady times, but, five years on, how does the newspaper landscape look in the c
Just when you thought you had this whole search thing cracked, and all your web pages fully SEO’d ... along comes Universal Search. Well ... the good news is you don’t need to panic, but you do need to act. Otherwise, says Amanda Watlington, you will
In May 2007, Patrick Farrelly and Ted Glynn were invited to Hanoi to speak at the first ever circulation sales and promotions conference to be held in Vietnam. Here, they recount their experiences.
The publishing sector is in a phase of irreversible transition, but some publishers are further down the road to multi-channel delivery than others, and are therefore better placed to compete with new rivals. Deloitte’s Mark Lee-Amies looks at the ch
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