Working in harmony
FEATURE

Working in harmony

Do your circulation and marketing teams work in the same room, floor, building, city, county, hemisphere? (delete where applicable) Do they talk to each other hourly, daily, weekly, monthly, annually, never? At the Independent the two teams work in t

By David Greene  |  01/11/2004

Delivering a relevant and valuable reader experience
FEATURE

Delivering a relevant and valuable reader experience

Readers are the most valuable asset of every newspaper. According to Margaret Snowdon, the challenge is for regional newspapers to not only retain existing readers but also to attract new readers. The key to this is in defining your market.

By Margaret Snowdon  |  01/09/2004

It’s for you! … or is it?
FEATURE

It’s for you! … or is it?

Keeping up with readers is no easy task, but today’s circulators actually need to be one step ahead of their readers if they are to take full advantage of new technologies and changing lifestyles. According to Roundpoint’s Trevor Shonfeld, being one

By Trevor Shonfeld  |  01/09/2004

How often do you get it?
FEATURE

How often do you get it?

What do you do when your ailing title has a hard core of loyal readers? They are too good to ignore but how do you retain their valuable purchasing power and close the title at the same time? James Evelegh talks to Kent Messenger Group’s Caroline Bri

By James Evelegh  |  01/09/2004

On the town
FEATURE

On the town

On 20th July, BPA Worldwide held one of its “town meetings” in London to debate aspects of digital editions. James Evelegh attended and heard a number of themes emerge.

By James Evelegh  |  01/09/2004

Pricing strategies
FEATURE

Pricing strategies

Philip Preston, marketing director of Archant Norfolk, has done extensive research into cover pricing. Here he summarises his findings whilst focusing on his flagship title – the Eastern Daily Press.

By Philip Preston  |  01/09/2004

When the status quo is no longer good enough
FEATURE

When the status quo is no longer good enough

In their efforts to shore up the existing structure, many in the supply chain are losing sight of the consumer. FT circulation director Martin Ashford argues that the industry needs to change and to refine its offering.

By Martin Ashford  |  01/09/2004

No room for complacency
FEATURE

No room for complacency

Free newspapers have made great strides in improving distribution efficiency. The Leaflet Company’s Mark Young applauds their efforts, but warns that declining coverage and deteriorating ROI means that publishers can not afford to rest on their laure

By Mark Young  |  01/07/2004

Marketing paid for content
FEATURE

Marketing paid for content

Media web sites have evolved from a simple “pay” or “free” scenario to a more sophisticated tiered approach where paid and free sit comfortably alongside. Indeed the free content is seen as the marketing for the paid-for content. Andrea Kirkby assess

By Andrea Kirkby  |  01/07/2004

The top twenty
FEATURE

The top twenty

How agitated do you get when your circulation flat lines or decreases? If the answer is “very” then help is at hand. Margaret Snowdon, through her Excellence in Newspaper Sales Benchmarking initiative, has identified twenty key factors. If you get th

By Margaret Snowdon  |  01/07/2004

And the winner is …
FEATURE

And the winner is …

What is your paper’s attitude to promotions? Do you do them occasionally and grudgingly or often and with gusto? The Teesside Evening Gazette promotes all the time and, as James Evelegh reports, they’ve got rather good at it.

By James Evelegh  |  01/07/2004

13 steps to increasing your website traffic
FEATURE

13 steps to increasing your website traffic

More and more publishers are increasing circulations with the help of online subscriptions marketing. To join them, you know you need a website but how do you get any visitors? Mark Nunney, MD of The Website Marketing Company explains.

By Mark Nunney  |  01/05/2004

Publisher turns programmer
FEATURE

Publisher turns programmer

Publishers do lots of things well but writing software isn’t usually one of them. For good reasons we tend to leave that to our suppliers. However, faced with challenges but no available third part solution, the team at the Herald & Post Series, deci

By James Evelegh  |  01/05/2004

Game for anything
FEATURE

Game for anything

Game cards have long been a staple of reader promotion strategies for the national and regional press. Here, David Dodds of Edward Thompson Promotional Games explains the appeal and outlines some of the available options.

By David Dodds  |  01/05/2004

Countdown to Cardiff
FEATURE

Countdown to Cardiff

When Bolton Wanderers reached the 2004 Carling Cup Final, few people in the town were as excited as the team from the Bolton Evening News. In terms of newspaper sales opportunities this was a dream come true.

By James Evelegh  |  01/05/2004

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