Acceleration on the digital edition front: why now?
FEATURE

Acceleration on the digital edition front: why now?

The big question is: when (or will) digital editions go mainstream? When will a critical mass of readers be reached? NewsStand’s Michele Chaboudy sees some encouraging signs.

By Michele Chaboudy  |  01/05/2005

Bills Sell Newspapers – ‘Exclusive’
FEATURE

Bills Sell Newspapers – ‘Exclusive’

With a growing trend towards casual purchase, our interaction with potential purchasers at the point of sale becomes ever more important. If we can grab their attention then the likelihood of sales is increased. Newsbills are, to varying degrees, par

By Roger Winfield  |  01/05/2005

It’s Simple – Segmentation, Innovation, Implementation!
FEATURE

It’s Simple – Segmentation, Innovation, Implementation!

There are three simple steps regional newspapers can take now to achieve sustainable newspaper sales increases, but it needs a change of approach. In our second visit to Norwich this issue, Margaret Snowdon explores these three steps and talks to an

By Margaret Snowdon  |  01/05/2005

Circulation winners
FEATURE

Circulation winners

April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’

By James Evelegh  |  01/05/2005

The internet is back (but then, it never went away…)
FEATURE

The internet is back (but then, it never went away…)

There is no point newspaper circulators wringing their hands over declining print audiences and rising online ones. Satisfying the information needs of today’s consumer is paramount, says the FT’s Martin Ashford, and offering platform choice is the k

By Martin Ashford  |  01/05/2005

Web analytics
FEATURE

Web analytics

Gone are the days when the number of hits was the be all and end all of web analytics. Publishers are now equally interested in who their visitors are, what they do on their site, how long they do it for, and how often they visit. Andrea Kirkby looks

By Andrea Kirkby  |  01/03/2005

Crisis? What crisis?
FEATURE

Crisis? What crisis?

Our news supply chain is the best in the world, but it is, according to News International’s Ian Jackson, under threat from a combination of vested interest and under investment. The status quo needs to be challenged and changed though not necessaril

By Ian Jackson  |  01/03/2005

Mission, Strategy, Action!
FEATURE

Mission, Strategy, Action!

Few regional publishers do planning well, although those that do tend to be more successful than those that don’t. Too often, planning is tokenist, done with little enthusiasm and is likely to produce a lack lustre document fit only to gather dust –

By Russell Borthwick  |  01/03/2005

Building sale in the regional press – a new role for circulation management?
FEATURE

Building sale in the regional press – a new role for circulation management?

If the regional paid-for dailies are to reverse their long term sales declines then circulation management will need a new mandate. Expertise in logistics will need to be augmented with relationship management skills. Some in the industry are already

By Tony Coad  |  01/03/2005

When is a free market not a free market?
FEATURE

When is a free market not a free market?

The wholesale sector, upon which publishers rely so heavily, has changed out of all recognition. Consolidation has meant that 87% of the market is now controlled by just three companies. David Owen questions whether this is good for publishers and su

By David Owen  |  01/03/2005

How ebooks can make money!
FEATURE

How ebooks can make money!

Everyone’s talking about ebooks. Most believe they’re here to stay but many in publishing are still uncertain about the precise business model. VNU’s Mark Judd outlines some of the commercial opportunities.

By Mark Judd  |  01/01/2005

Free newspaper distribution – the case for kids
FEATURE

Free newspaper distribution – the case for kids

Children are cheap but unreliable; adults are reliable but expensive. Your free newspaper requires efficient distribution but margins are tight. TSCL’s Colin Peter maintains that, if managed properly, using kids can be both cost effective and efficie

By Colin Peter  |  01/01/2005

Regional press - playing to the audience
FEATURE

Regional press - playing to the audience

The Manchester Evening News (like many other regional dailies) has experienced steadily declining circulations over the past six years. Yet deputy managing director Mark Rix is upbeat about the future. He is one of a growing number of regional publis

By Mark Rix  |  01/01/2005

E-magazines: lessons learned
FEATURE

E-magazines: lessons learned

Karlene Lukovitz reviews the recent Digital Magazine Forum held in New York.

By Karlene Lukovitz  |  01/01/2005

Evening newspapers can increase their circulations!
FEATURE

Evening newspapers can increase their circulations!

Margaret Snowdon looks at the key factors which are driving circulation. She highlights two evening titles achieving encouraging newspaper sales performances because they know exactly who their readers are, and could be, and provide them with what th

By Margaret Snowdon  |  01/01/2005

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