When is a free market not a free market?
FEATURE

When is a free market not a free market?

The wholesale sector, upon which publishers rely so heavily, has changed out of all recognition. Consolidation has meant that 87% of the market is now controlled by just three companies. David Owen questions whether this is good for publishers and su

By David Owen  |  01/03/2005

How ebooks can make money!
FEATURE

How ebooks can make money!

Everyone’s talking about ebooks. Most believe they’re here to stay but many in publishing are still uncertain about the precise business model. VNU’s Mark Judd outlines some of the commercial opportunities.

By Mark Judd  |  01/01/2005

Free newspaper distribution – the case for kids
FEATURE

Free newspaper distribution – the case for kids

Children are cheap but unreliable; adults are reliable but expensive. Your free newspaper requires efficient distribution but margins are tight. TSCL’s Colin Peter maintains that, if managed properly, using kids can be both cost effective and efficie

By Colin Peter  |  01/01/2005

Regional press - playing to the audience
FEATURE

Regional press - playing to the audience

The Manchester Evening News (like many other regional dailies) has experienced steadily declining circulations over the past six years. Yet deputy managing director Mark Rix is upbeat about the future. He is one of a growing number of regional publis

By Mark Rix  |  01/01/2005

E-magazines: lessons learned
FEATURE

E-magazines: lessons learned

Karlene Lukovitz reviews the recent Digital Magazine Forum held in New York.

By Karlene Lukovitz  |  01/01/2005

Evening newspapers can increase their circulations!
FEATURE

Evening newspapers can increase their circulations!

Margaret Snowdon looks at the key factors which are driving circulation. She highlights two evening titles achieving encouraging newspaper sales performances because they know exactly who their readers are, and could be, and provide them with what th

By Margaret Snowdon  |  01/01/2005

Home delivery – does it matter anymore?
FEATURE

Home delivery – does it matter anymore?

At a time when big retailers are embracing home grocery delivery, why is home news delivery in such a mess? Is it a coincidence that the fall in newspaper circulations has coincided with the decline of HND. Daily Mail circulation director Neil Jagger

By Neil Jagger  |  01/01/2005

Getting the web to work for publishers
FEATURE

Getting the web to work for publishers

More and more companies are discovering that the web can have a significant impact on the way they and their competitors do business. Simon Elgar, group marketing director of Reed Business Information, examines what this means for magazine publishers

By Simon Elgar  |  01/11/2004

Measuring up to expectation?
FEATURE

Measuring up to expectation?

In today’s multi-media world, where our readers receive content across an ever growing number of platforms, are we measuring the right things? Russell Borthwick urges the regional newspaper sector to invest more time and resource into the quest for a

By Russell Borthwick  |  01/11/2004

AOP conference 2004
FEATURE

AOP conference 2004

On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the pres

By James Evelegh  |  01/11/2004

Cross media
FEATURE

Cross media

On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising

By James Evelegh  |  01/11/2004

Bill writing – a dying art?
FEATURE

Bill writing – a dying art?

Newspaper bills used to be a staple of newspaper marketing and the hand writing of them was a rite of passage for young circulation execs. Roger Winfield says that, with the decline of home news delivery and with newspapers increasingly being purchas

By Roger Winfield  |  01/11/2004

Working in harmony
FEATURE

Working in harmony

Do your circulation and marketing teams work in the same room, floor, building, city, county, hemisphere? (delete where applicable) Do they talk to each other hourly, daily, weekly, monthly, annually, never? At the Independent the two teams work in t

By David Greene  |  01/11/2004

Delivering a relevant and valuable reader experience
FEATURE

Delivering a relevant and valuable reader experience

Readers are the most valuable asset of every newspaper. According to Margaret Snowdon, the challenge is for regional newspapers to not only retain existing readers but also to attract new readers. The key to this is in defining your market.

By Margaret Snowdon  |  01/09/2004

It’s for you! … or is it?
FEATURE

It’s for you! … or is it?

Keeping up with readers is no easy task, but today’s circulators actually need to be one step ahead of their readers if they are to take full advantage of new technologies and changing lifestyles. According to Roundpoint’s Trevor Shonfeld, being one

By Trevor Shonfeld  |  01/09/2004

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