Increasing circulation in your virtual marketplace
FEATURE

Increasing circulation in your virtual marketplace

To maximise sales from your website you must establish its presence within your products’ virtual marketplace - the community of websites frequented by your potential customers. For this you need a strategy, a budget and specialist knowledge, explain

By Mark Nunney  |  01/07/2005

Bringing it all together
FEATURE

Bringing it all together

Perhaps slow out of the blocks, the regional press has been frantically developing its new media offerings. However, too often, in the rush to go online, not enough thought was given to devising strategies to ensure proper synergy between the differe

By Dominic Collard  |  01/07/2005

Circulation futures in an electronic era?
FEATURE

Circulation futures in an electronic era?

As newspapers evolve into brands – in which the print product is just one of a number of content delivery platforms – are publishers going to set up parallel circulation teams to deal with each? On the evidence so far, the answer is ‘probably’, yet,

By David Owen  |  01/07/2005

Building the customer relationship
FEATURE

Building the customer relationship

Newspaper publishers are waking up to the potential of database marketing – and not just for managing subscription programmes. Tony Coad finds that publishers are now using the database to drive everything from editorial content to broadsheet-to-comp

By Tony Coad  |  01/07/2005

Time's wingèd chariot
FEATURE

Time's wingèd chariot

To cope with the breathtaking speed of technology take-up, newspaper publishers need to go back to basics and ask “what is a newspaper anyway?” Those who can answer that question with the words “information provider by whatever means possible” have a

By Richard Withey  |  01/05/2005

2005: Ketts rebellion - the sequel?
FEATURE

2005: Ketts rebellion - the sequel?

Revolting readers are not nice; especially when the cause of their disaffection is the very carefully thought through and expensively researched re-launch you’ve just undertaken. The Norwich Evening News’ Philip Preston takes up the story.

By Philip Preston  |  01/05/2005

Acceleration on the digital edition front: why now?
FEATURE

Acceleration on the digital edition front: why now?

The big question is: when (or will) digital editions go mainstream? When will a critical mass of readers be reached? NewsStand’s Michele Chaboudy sees some encouraging signs.

By Michele Chaboudy  |  01/05/2005

Bills Sell Newspapers – ‘Exclusive’
FEATURE

Bills Sell Newspapers – ‘Exclusive’

With a growing trend towards casual purchase, our interaction with potential purchasers at the point of sale becomes ever more important. If we can grab their attention then the likelihood of sales is increased. Newsbills are, to varying degrees, par

By Roger Winfield  |  01/05/2005

It’s Simple – Segmentation, Innovation, Implementation!
FEATURE

It’s Simple – Segmentation, Innovation, Implementation!

There are three simple steps regional newspapers can take now to achieve sustainable newspaper sales increases, but it needs a change of approach. In our second visit to Norwich this issue, Margaret Snowdon explores these three steps and talks to an

By Margaret Snowdon  |  01/05/2005

Circulation winners
FEATURE

Circulation winners

April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’

By James Evelegh  |  01/05/2005

The internet is back (but then, it never went away…)
FEATURE

The internet is back (but then, it never went away…)

There is no point newspaper circulators wringing their hands over declining print audiences and rising online ones. Satisfying the information needs of today’s consumer is paramount, says the FT’s Martin Ashford, and offering platform choice is the k

By Martin Ashford  |  01/05/2005

Web analytics
FEATURE

Web analytics

Gone are the days when the number of hits was the be all and end all of web analytics. Publishers are now equally interested in who their visitors are, what they do on their site, how long they do it for, and how often they visit. Andrea Kirkby looks

By Andrea Kirkby  |  01/03/2005

Crisis? What crisis?
FEATURE

Crisis? What crisis?

Our news supply chain is the best in the world, but it is, according to News International’s Ian Jackson, under threat from a combination of vested interest and under investment. The status quo needs to be challenged and changed though not necessaril

By Ian Jackson  |  01/03/2005

Mission, Strategy, Action!
FEATURE

Mission, Strategy, Action!

Few regional publishers do planning well, although those that do tend to be more successful than those that don’t. Too often, planning is tokenist, done with little enthusiasm and is likely to produce a lack lustre document fit only to gather dust –

By Russell Borthwick  |  01/03/2005

Building sale in the regional press – a new role for circulation management?
FEATURE

Building sale in the regional press – a new role for circulation management?

If the regional paid-for dailies are to reverse their long term sales declines then circulation management will need a new mandate. Expertise in logistics will need to be augmented with relationship management skills. Some in the industry are already

By Tony Coad  |  01/03/2005

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