What are search engines really looking for?
FEATURE

What are search engines really looking for?

As all publishers continue to engage with the web, Jonathan Feroze, managing director of Business Monitor International and chairman of the UK Newsletter & Electronic Publishers Association (UK NEPA), reports on the latest onslaught of the search eng

By Jonathan Feroze  |  01/01/2006

Regional newspapers - online
FEATURE

Regional newspapers - online

In the third of her series, Andrea Kirkby looks at the online performance of the regionals … and finds them wanting. With some honourable exceptions, the regionals appear to be following market trends rather than leading them; the sites too often lac

By Andrea Kirkby  |  01/01/2006

Writing for the web: old wine in new bottles?
FEATURE

Writing for the web: old wine in new bottles?

Writing copy for the web – or emails – is a completely new discipline. Or is it? Andy Maslen looks at a few basic truths for digital copywriting.

By Andy Maslen  |  01/01/2006

Cover and out!
FEATURE

Cover and out!

Last autumn saw a covermount frenzy in the national press with publishers falling over themselves to tempt floating readers with free CDs and DVDs. Yet, many in the industry, not least the proprietors themselves, are openly questioning their value. D

By Howard Davies  |  01/01/2006

Alan Geere on the nationals - 2
FEATURE

Alan Geere on the nationals - 2

Each issue, Alan Geere casts an eye over the performance of the national press.

By Alan Geere  |  01/01/2006

The science of newspaper sales
FEATURE

The science of newspaper sales

The UK evening press market has had a torrid time of late – yet some titles have managed to increase sales, whilst some others have at least shed readers at a less alarming rate than most. The Norwich Evening News’ Philip Preston recently undertook r

By Philip Preston  |  01/01/2006

Newspapers – what role in tomorrow’s media world?
FEATURE

Newspapers – what role in tomorrow’s media world?

Newspaper owners are feeling the heat. The emergence of paid for search and the aggressive intrusion by Google & co into our markets is causing great unease in newspaper boardrooms. Yet, says Tony Coad, it is too early to throw in the towel, but what

By Tony Coad  |  01/01/2006

Get your branding off our editorial lawn
FEATURE

Get your branding off our editorial lawn

The words ‘reader research’ and ‘brand awareness’ can make some editors a little defensive – especially when they come accompanied by a long list of all that is wrong with the paper. Yet, without the editor onboard, branding projects are doomed to fa

By Simon Strutt  |  01/01/2006

Consumer magazines - online
FEATURE

Consumer magazines - online

While specialist titles blazed a trail online, most general interest titles lagged behind in terms of online development. They are now catching up, nurturing online communities, refining their business models and are increasingly aware that the compe

By Andrea Kirkby  |  01/11/2005

What price promotion?
FEATURE

What price promotion?

Sales promotion has come a long way since the days when the answer to everything was ‘bingo’ and space on the front page could only be secured over the editor’s dead body. Russell Borthwick tracks the changes in this fast changing and increasingly hi

By Russell Borthwick  |  01/11/2005

Perfect harmony
FEATURE

Perfect harmony

Do your journalists ever talk to your marketers? Indeed, are they even in the same building? A close working relationship can, says Austen Dack, have a dramatic and measurable effect on newspaper sales.

By Austen Dack  |  01/11/2005

Relaunching the Guardian: creating relevance in the electronic age
FEATURE

Relaunching the Guardian: creating relevance in the electronic age

The 12th of September 2005 saw the long awaited and heavily hyped relaunch of the Guardian in its new Berliner format. Tony Coad talks with senior managers at the Guardian to get their inside view.

By Tony Coad  |  01/11/2005

Alan Geere on the nationals - 1
FEATURE

Alan Geere on the nationals - 1

Each issue, Alan Geere casts an eye over the performance of the national press.

By Alan Geere  |  01/11/2005

The nationals - online
FEATURE

The nationals - online

Most of the nationals are now taking the internet very seriously indeed and are offering mixed packages of free and paid-for content and a variety of different online delivery methods. Andrea Kirkby assesses the state of play.

By Andrea Kirkby  |  01/09/2005

Where lies the future of door to door distribution?
FEATURE

Where lies the future of door to door distribution?

The leaflet business has long been a mainstay of the free newspaper sector, and yet, ever increasing leaflet bookings are resulting in decreased response. Unless publishers can come up with a solution to the resulting ‘clutter’, then clients might st

By Steven Malcolm  |  01/09/2005

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