News
Time Out launches travel magazine
Time Out London launches first standalone travel magazine as part of a multi-channel campaign for Marriott Rewards Moments.
Advertising/commercial
News
Hearst appoints two new Group Agency Directors
Hearst UK yesterday announced the appointment of two new Group Agency Directors, Sarah Tsirkas and Joni Morriss.
News
Hearst joins forces with Smart Energy for fully integrated campaign
Hearst UK has partnered with Smart Energy GB to launch a fully integrated campaign led by video and supported through branded content and social activation.
News
Guardian makes senior commercial appointments
Guardian Media Group yesterday announced new roles for two of its senior team, Ian McClelland and Evelyn Webster.
News
Unilever and Nestlé study reveals ROI of online ads
A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.
News
Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging Xmas ad
When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.
News
Newsworks Planning Awards 2017 – winners announced
Newsworks last week announced the winners of its 2017 Planning Awards, chosen by a jury of 19 client and agency judges, led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.
News
Reader and publisher relationship has “catalytic” effect on ad effectiveness
The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.
News
Premium publishers team up to launch The Verified Marketplace
News UK, Guardian News and Media and The Telegraph have joined forces to launch The Verified Marketplace, described as “an exclusive premium publisher marketplace for outstream video ad inventory”.
News
Guardian Labs and Google Pixel 2 launch branded content campaign
Guardian Labs and Google have announced the launch of The Chain - a new branded content campaign that uses Google Pixel 2 phone to explore the impact of fashion’s most forward-thinking influencers.
News
Facial-tacking study reveals key to successful luxury advertising
A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.
News
Meetrics receives MRC Accreditation for its anti-fraud product
Meetrics has become the first European firm to be granted full accreditation by the US-based Media Rating Council (MRC) across both anti-fraud and viewability – including in-app environments.
News
Newsworks announces 2017 Planning Awards shortlist
The 2017 Planning Awards shortlist features agencies including OMD, the7stars, Goodstuff, MediaCom and Spark Foundry.
News
Ad viewability hits 18-month high
For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.
News
ESPN, FourFourTwo and Guardian team up for World Cup
ESPN, FourFourTwo and the Guardian have announced that they will form a commercial partnership for the Russia World Cup 2018.
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