News
Vogue appoints Priya Matadeen
Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced yesterday by Vanessa Kingori, Publishing Director of British Vogue.
Advertising/commercial
News
Major news brands adopt DTSG Good Practice Principles
The Association for Online Publishing (AOP) yesterday announced that, after successfully agreeing amends to the DTSG Good Practice Principles, six leading UK news groups now fully support the industry initiative.
News
Bloomberg and Hyundai create new video series
Bloomberg Media Group yesterday announced a three-year extension to a global partnership with Hyundai Motor Company with the launch of a new digital video series, ART + TECHNOLOGY.
News
UK ad spend grew 4.6% in 2017
UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the latest annual Advertising Association/WARC Expenditure Report, released yesterday.
News
Glamour appoints Kay and Winter
Camilla Kay has been appointed Beauty and Lifestyle Director of Glamour, and Lottie Winter has been appointed Beauty Editor, with immediate effect.
News
Smartphone video is fastest growing online ad format
Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.
News
Ad viewability hits record high
UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.
News
Incisive launches content marketing arm
Incisive Media, the B2B media and events business, has announced its content marketing division, Incisive Works, which will provide ‘out of the box’ marketing support, all the way to complete content strategies.
News
‘Audience Measurement for Publishers’ launches today
The Published Audience Measurement Company (PAMCo) has today (April 19th) released the industry’s new audience measurement currency, PAMCo - Audience Measurement for Publishers.
News
House of Lords urges digital industry to commit to JICWEBS
Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.
News
BDUmedia signs with Wave 2 for self-service ad portal
Wave 2, part of the Miles 33 group, has announced that BDUmedia, a large regional newspaper publishing group in the Netherlands, has selected AdPortal to bolster their new customer self-service offerings.
News
Display continues to be largest driver of digital publisher revenue
Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compare
News
Metro partners with Fox TV to deliver translucent cover wrap
Today (Thursday 5th April), Metro has teamed up with Fox Networks Group in the UK to deliver a translucent cover wrapped around 900,000 copies of the newspaper in London.
News
Mail and Metro merge commercial teams
This week, the newly unified Mail and Metro commercial teams officially come together and begin serving the market as one advertising sales function, under the new name Mail Metro Media.
News
Refinery29 expands European Executive Team
Refinery29, the digital media and entertainment company for young women, today announced the expansion of its European executive team.
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