News
Madgex opens New York office
Madgex, the classified technology provider, is expanding its North American footprint, with a new office in New York City.
Advertising/commercial
News
IAB launches “Gold Standard” to clean up online advertising
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.
News
Vocento selects Lineup to centralise advertising sales
Lineup Systems, makers of the advertising sales platform Adpoint, this week announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralise its advertising sales technology on one platform.
News
Industry announces next stage in fight to tackle online ad fraud
JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.
News
Guardian launches Ad Manager
The Guardian has developed Ad Manager - a self service ad tool for small and medium sized businesses in the UK, which launched yesterday in beta.
INTERVIEW
Vertically focused
Sometimes it’s the simplest insights that make the biggest difference. As Milton Elias tells Ciar Byrne, realising that most people hold their smartphones vertically has led to a significant reappraisal of News UK’s video offering.
News
Consumers sick of interruptive mobile ads
The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.
News
Nikkei and Financial Times form Combined Commercial Team in Asia Pacific
Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
News
Time Out London delivers freesheet video-in-print ads
Bringing digital and print together, Time Out London readers will have a chance to stream behind the scenes footage of the cast of new Netflix show 'Glow' straight from the magazine's cover.
News
Online campaigns struggle to target women
Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.
News
Ford takes advantage of Primesight and RadiumOne collaboration
Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviou
FEATURE
Ad blockers – no room for complacency
A couple of years ago, publishers were truly fearful that their business model was about to be obliterated by ad blockers. Since then, the threat appears to have receded. But, warns Dickon Ross, ad blockers are getting more sophisticated and web brow
News
Bonnier chooses Lineup’s ad sales platform
Lineup Systems last week announced that US-based Bonnier Corp has chosen Lineup’s cloud-based advertising sales platform AdPoint.
News
Marketers revise internet budgets up to highest rate in almost a decade
UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report published yesterday.
News
JICWEBS takes new steps to combat online ad issues
JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.
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