News
Readly signs up leading US magazine titles
Readly, a digital magazine and newspaper app, is expanding its US portfolio by signing up 23 magazine titles.
Audience/circulation
News
FT launches Microsoft Teams app
The Financial Times has launched an app for Microsoft Teams, claiming to be the first major news organisation to do so.
News
BPA Board Appoints Three New Directors at May Meeting
BPA Worldwide has announced the appointment of three new directors to the Board during its recent meeting in New York City.
Q&A
Subs management: 5 minutes with… Chris Smith
With publishers increasingly focusing on subscription revenues, all aspects of how we manage our subscriber base are coming under scrutiny.
News
New blow to news retailers as Reach and News UK cut margins
The Federation of Independent Retailers has expressed dismay at the decisions by Reach and News UK to cut the margin that news stockists receive.
News
Revealed: The best Queen Elizabeth II magazine covers of all time
The Queen and her Corgi featured on the front of The Lady magazine has been voted favourite Queen Elizabeth cover according to a poll by Readly.
COLUMN
No short cuts
James Evelegh looks at some of the main takeaways from the recent ‘How publishers can generate ROI from community’ webinar.
News
Swara Magazine now available on Exact Editions
Individual readers and libraries interested in conservation & biodiversity can now digitally subscribe to Swara Magazine.
News
Readly welcomes The Week
Readly has strengthened its news offering with The Week magazine joining the platform.
News
ACE Newspaper & Magazine Awards – winners announced
The winners of the 2022 ACE Newspaper & Magazine Awards were announced at a ceremony at the London Marriott Grosvenor Square on 12 May.
News
Sam Oakley joins Jungle Creations
Sam Oakley, formerly Director of Social Creative at LADbible Group, has joined Jungle Creations as Director of Social.
News
Guardian launches marketing campaign to promote newsletter
The Guardian has launched a range of new marketing creatives to support the launch of its flagship current affairs newsletter, First Edition.
News
Readly launches new marketing campaign to shape brand identity
Readly has named fischerAppelt as their new branding and creative agency and together have just launched a new marketing campaign.
FEATURE
How do I really get to know my readers?
There is no stronger sales tool than getting to understand your readers, to envisage who the reader is and to write specifically for that person.
VIEW FROM AOP STEERING GROUP
Driving traffic: the route constantly changes
Carly Steven, head of SEO at The Sun and co-chair of the AOP Audience Development group, looks at how the task of driving traffic is evolving.
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