REVIEW
How mature are you?
Top tips from the latest AOP Crunch event on how to achieve digital transformation through data.
Audience/circulation
NEWS
Maria Hedengren joins Readly as CEO
Readly International has announced that Maria Hedengren, previously CFO at iZettle, is joining the company as CEO.
NEWS
Jellyfish restructures its offering for publishers
Jellyfish Connect’s operations are to be merged into the core Jellyfish business.
NEWS
Newspaper and Magazine Awards 2019 – shortlist announced
ACE has announced the shortlist for the NMA 2019 awards, taking place on 9 May.
NEWS
Mark Allen Group digitises former Rhinegold titles
Hundreds of back issues of six former Rhinegold titles have been digitised in collaboration with digital publishing company Exact Editions.
NEWS
Guardian launches new creative to promote podcast
The Guardian, in partnership with in-house creative agency Oliver, has launched new advertising creatives to support daily news podcast, Today in Focus.
NEWS
The Sun promotes holidays with user generated content
The Sun Hols from £15, which offers Sun readers bargain holidays, has launched a new campaign to promote its 2019 offering.
News
The Big Issue launches Pay It Forward
The Big Issue has enlisted the help of celebrities to announce the launch of Pay It Forward, which turns The Big Issue into the world’s first resellable magazine.
NEWS
ClearCourse acquires Circdata
ClearCourse has announced its acquisition of Circdata, a leading provider of event and subscription services.
COMMENT
Increasing retention
James Evelegh attends ESco Connect and comes away with six tips for increasing renewal rates.
NEWS
NFRN accuses Reach of making April fools of news retailers
NFRN has accused the publisher of the Daily Express of turning news stockists into April fools after announcing that it is raising the cover price but reducing the retailer margin.
NEWS
Apple launches Apple News+
Apple has announced Apple News+, a new subscription service that brings together over 300 magazines, newspapers and digital publications.
FEATURE
Testing: Dos and don’ts
Everyone involved in subscriptions marketing tests stuff all the time, but are they doing it to best effect? Reneé Doegar has some top tips for getting the best out of your testing programme.
NEWS
NFRN applauds Guardian’s inserts move
The Guardian has increased payments to home delivered newsagents when third party inserts weigh 70g or more.
NEWS
NFRN anger at Mirror terms cut
The NFRN is angry that the price of weekday editions of the Daily Mirror are to rise but that retail terms are to fall.
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