The Atlantic unveils new subs strategy
Last week, The Atlantic launched a digital subscription service, making available three new subscription plans and introducing a metered model on the site.
Last week, The Atlantic launched a digital subscription service, making available three new subscription plans and introducing a metered model on the site.
Incisive Media claims to be one of the first B2B media owners to mail its magazines using recycled paper wrappers, replacing single-use plastics.
Gold Key Media has partnered with the Conservative Party for what’s likely to be one of the most closely watched party conferences in recent times.
Some people question the need for circulation audits for print magazines, because publishers now distribute content through so many other channels. Tim Langford sounds a note of caution.
Publishers have no shortage of data; the problem is that in its raw state, it’s of little use. It needs to be properly structured and integrated. Is yours? Why not?
The NFRN has announced that after 100 years of being based predominantly in London, it is to relocate its head office out of the capital.
Media distribution and marketing agency Gold Key Media has launched a digital advertising program in some of the UK’s most prestigious corporate headquarters.
When it comes to reporting their ABCs, publishers are past masters at putting a positive gloss on the figures, however disappointing they might be…
The NFRN has appointed Greg Deacon as its new chief operating officer.
The ABC has released the consumer magazine circulation results for the January – June 2019 period and publishers have responded with their interpretation of the figures.
Single sign-on provider OpenAthens revealed a new user-centred identity at the CILIP conference in July.
News UK have announced a new digital milestone with The Times and The Sunday Times surpassing 300,000 digital-only paid subscribers.
The Week Junior and Science+Nature, published by Dennis, are shedding their packaging for subscription mailouts, in a bid to go ‘naked’ for the planet.
Hearst UK has pledged to replace plastic magazine bags with sustainably-sourced paper wraps on subscriber copies by January 2020.
Country Life, published by TI Media, is from this week delivering all its UK subscriber editions in paperwrap instead of polythene.
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