The Supplier Q&A for the July / August 2013 issue of InPublishing magazine was, How should publishers foster community and build engagement? It was answered by Oscar Carlsson of Cint, Andy Guy of Circdata, Andrew Perry-Smith of Linkz and Richard Step
Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a
The social networks are where a lot of our readers spend a lot of their time, so clearly publishers need to be there too. But simply being there is not enough, writes Amanda MacArthur. You need to make sure you fit in!
With so much publisher focus now centred on apps and paywalls, it is tempting to think of ‘search’ as so last decade. Surely, it’s one less thing to worry about? This would be a mistake, writes Amanda Watlington, because the search game continues to
With the plethora of new reading devices and the consequent audience fragmentation, the task of measuring readership has become a mightily complicated one. The National Readership Survey took a big step forward last September with the release of PADD
Amid a mood of growing urgency, writes Karlene Lukovitz, this year's Retail Marketplace conference (held in mid-June in Philadelphia) featured some notably frank discussion of the challenges facing the US newsstand business and what can be done to st
This time two years’ ago, writes Julian Thorne, the penetration of tablets in the UK stood at 2%. Now, it has cleared 20% and continues to rise fast - fast. Add in exploding smartphone usage and a constant flow of new devices and it all adds up to cr
Big brands are expanding their content marketing budgets, and using it to build a direct relationship with the consumer. Julia Hutchison looks at what the brands need to do to ensure that budget is well spent.
Last week, Rebekah Billingsley presented a webinar for InPublishing, entitled ‘How to Measure the Success of Your Digital Magazine - the main KPIs and how to measure them.’ In the Q&A session that followed, we ran out of time. Here, Rebekah provides
Web visitors are like horses, says copywriter Andy Maslen. You can lead them to water but you can’t (always) get them to drink. Here are his 25 top tips to convert visitors into customers.
In general, the circulation of printed magazines is down. But the point is, says Jamie Higginson, it really doesn’t matter. Publishers shouldn’t be stressing particularly over the performance of one of their platforms, but should see it all as part o
Publishing has always been associated with thought-provoking sentences, attention-grabbing headlines and heart-tugging photographs. Social media should have been a natural transition for marketers in the publishing industry, but, writes Amanda MacArt
Have you heard of marketing automation software? If not, you soon will. It’s possibly the answer to the challenges facing marketers who are trying to carry out multi-channel marketing in a complex data environment and business is booming for these ve
It might not come as much of a surprise, but media buyers have a pretty dim view of multi-packing. MediaCom’s Charlotte Goddard explains why bundling two or three titles together at retail is bad for media buyers, advertisers, and also, ultimately, f
In 2010, the Times caused shock waves around the industry when it started charging readers for digital content. Three years on, other newspapers are beginning to wonder if charging might indeed be the way forward. Mark Billige looks at some of the my
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