After a difficult year, with many holidays dreamt about, planned and scrapped, The Sun Hols from £9.50 intends to get holiday makers back on track in 2021, say the publishers.
Created by News UK’s in-house agency Pulse, the campaign aims to build excitement around UK-based breaks, showing the experiences and unforgettable memories that are waiting to be made.
The multi-channel campaign, which features a TV, social and radio advertising, focuses on the value for money offered by the cut-price adventures, and the Covid money back guarantee, which means readers can book in confidence.
The TV ad will roll out across ITV, Channel 4 and Sky, while radio advertising will feature across The Sun’s sister radio stations, Virgin Radio UK, talkRADIO, talkSPORT and the wider Wireless network. The campaign will also feature press, direct mail, digital, social and retail activity.
It will also be supported by Sun Savers editor and money saving guru, Giselle Wainwright. Sun Hols content will be published on the Sun Savers app and column in the paper and online.
It launched on January 9th in The Sun, and will continue until February 12th, with holidays available until November.
Nathan McPherson, Business Development and Partnerships Director, The Sun said: “The Sun has sent 50 million people on holiday since 1990, and with more freedoms in our reach after spring, there is an opportunity for us all to bounce back after a turbulent year for holiday makers and the travel industry.
“Our campaign focuses on the memories that are waiting to be made on our breaks, and the unbeatable value offered by The Sun £9.50 Hols and our Covid money back guarantee. No readers will be left out of pocket, and we want them to know they can book with confidence.”
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