Managing a subscription file effectively and profitably demands great data insights. Abi Spooner tells us which data she finds most helpful and how she goes about harnessing it.
Cafeyn recently announced the addition of two new publishers to its platform, Anthem Publishing and Select Publishing.
Two thirds of people in the UK believe their trust is being compromised with fake news and that it is here to stay, with exposure to ‘fake news’ set to increase over the next year, according to new research from Readly.
Engaged subscribers spend more and stay with you longer. They are the bedrock of any successful subs business. Ben Wood talked about Risk.net’s subs operation at the recent AOP Summit.
The NFRN and Smiths News have committed to work together more closely to help drive news sales and to enhance the service that retail customers receive from the news wholesaler.
Al Jazeera Media Network has signed a partnership agreement with Gold Key Media which will make Al Jazeera content accessible through Gold Key Media’s Digital Media Platform worldwide.
The Financial Times has appointed Tia McPhee as global brand director to lead the work underway to establish a new brand marketing framework across the organisation.
Warners have partnered with Exact Editions to offer access to 5 years’ worth of issues of Leisure Painter and The Artist magazines as part of the ‘Studio’ membership to the community Painters Online.
55% of publishers believe that their monetisation models will shift to a greater emphasis on subscriptions, according to new research from Zephr and Digiday.
This weekend, The Sun TV Mag will remove its inner plastic polybagging across the UK and Irish editions.
Well thought-through and implemented retention strategies are a cornerstone of successful and profitable publishing. Julian Thorne, author of the InPublishing Guide to Retention Strategies for Publishers, has ten top tips for improving your retention
As it reaches its 40th birthday, life is looking pretty good for the London Review of Books.
The Guardian and Observer reported month-on-month increases in their print ABCs for September.
This week, the Guardian revealed its new Guardian Daily app across iOS and Android devices.
The world of subs marketing is changing rapidly, as content consumption habits evolve & publishers look to increase reader revenues. What should publishers be doing? We grab 5 minutes with Stuart Lacey, MD of Air Business Subscriptions, to find out.
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