The new look includes some of the key elements of the previous logo – including the strapline ‘The helping hand of the Newstrade’ but refreshes the typeface and colours to make them work better across print and digital media.
It also introduces the recognisable ‘Helping Hands’ graphic to symbolise cooperation across the industry and the support the charity gives to those in need.
Mike Mirams, CEO of NewstrAid said: “This update to the NewstrAid brand will help take the charity forward into the 2020s and reflects the work we are doing to engage with our supporters, volunteers and the industry to better help people from the news trade who face hardship every day.”
The charity’s website and other promotional materials will be updated with the new branding over the next few months.
