The line between publishing and broadcasting has been blurring for some time now and the recent upsurge in podcasting has accelerated the trend. Publishers are taking their place on the main podcast platforms alongside traditional broadcasters. Chris
Podcasting is steadily growing in popularity, particularly in the US. Publishers, with their creativity and well-defined audiences, are well placed to thrive in this space. Peter Houston looks at the options.
As a key component of new internet capabilities, podcasting offers huge potential to publishers of all sizes. Alex Manchester explains why you should be looking to start.
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