FEATURE
New mindset needed
Successful digital media is not about software or hardware, writes Colin Morrison, but about shifting from being a producer of products to a provider of services.
Product/publishing management
AN APP I LIKE
An App I Like – Lakeland
In the second of our new series by leading figures in the world of digital publishing, Rebekah Billingsley tells us why she particularly likes Lakeland Magazine.
INTERVIEW
Mike Darcey - interview
It is perhaps telling that not having any newspaper experience is nowadays considered no bar to running a newspaper company. Former BSkyB executive Mike Darcey certainly had none when he was chosen by Rupert Murdoch to head up News UK, but, as he tel
PREVIEW
10 digital media trends you can’t ignore
As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing, writes Carolyn Morgan.
REVIEW
Grow your live events - 21 ideas for publishers
SIIA UK brought together a group of event organisers on 4 September to listen to the experiences of Optimus Education and Newtrade Publishing, and swap their tips on developing profitable live events. Carolyn Morgan was taking notes.
INTERVIEW
Natasha Christie-Miller - interview
Natasha Christie-Miller, CEO EMAP, explains to Carolyn Morgan how they are applying quality B2B content and the latest approach to digital subscriptions to deliver an impressive rate of growth in a turbulent market.
FEATURE
Selling A Century Short
Imagine being asked to name the greatest prime minister of the past century and then finding that the list of candidates excluded Thatcher, Attlee, Churchill and Lloyd George. That would, writes Peter Jackson, pose a bit of a problem, wouldn’t it?
AN APP I LIKE
An App I Like: TRVL
In the first of a new series by leading figures in the world of digital publishing, Dennis Publishing’s Alex Watson tells us why he particularly likes TRVL.
FEATURE
How to measure the success of your digital magazine strategy
Henry Ford once said that the only real mistake we make is the one from which we learn nothing. Rebekah Billingsley strongly believes that’s what a lot of publishers are doing right now with their digital magazines and are in danger of being left sta
INTERVIEW
Mike Perlis - interview
A lot of publishers are struggling over their strategic direction. One that does not appear to be is Forbes, which is enjoying continued success in print combined with rapidly growing digital advertising revenues. Ciar Byrne talks to Forbes CEO Mike
FEATURE
Variety is the spice of life
In 1896, Henry J Heinz came up with one of the all-time great marketing coups when he introduced the slogan ‘57 Varieties’ to describe the breadth of his company’s product range. And therein, writes Ian Eckert, lies a valuable lesson for today’s publ
FEATURE
The importance of technology
Good content is still king, but, writes Paul Lomax, without technology to match, publishers may not reach the audiences they once enjoyed.
COLUMN
Off The Page – David Hepworth on magazines and beyond
David Hepworth's regular column, in the July / August 2013 issue of InPublishing magazine.
FEATURE
Digital survival skills for publishers
Publishing has changed forever, writes Carolyn Morgan, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch…
FEATURE
Happy Birthday PPA
Just in case you’d missed it, the PPA is celebrating its 100th birthday this year. To mark the occasion, former PPA Chief Executive, Ian Locks, give us a whistle-stop tour of the key moments in magazine publishing.
1940 articles - Page 125/130
<< Back to Key Topics