News
Mail reaches TikTok milestone
The Mail has announced it has topped 20 million TikTok followers.
Social media
FEATURE
Is it time to get on TikTok?
Forget cats. Which? has cracked how to break the internet of today. Here, its TikTok team – winners of this year’s BSME Talent awards for best use of social media – talk to Laura Silverman about potholes, smart meters and dirty laundry.
COLUMN
TikTok Top Tips
Perhaps of all the social media platforms, the one that inspires the most curiosity from publishers is TikTok. Here are some tips if you’re considering using it…
News
Mail’s TikTok surpasses 15M followers
The Mail says it has hit a milestone of 15M followers across all Mail accounts and claims the Daily Mail has had 13.6 billion views in 12 months.
News
Daily Mail Sport reaches 1m followers on TikTok
Daily Mail Sport says it has reached one million followers on TikTok, claiming it is one of the most followed UK sports newspaper accounts on the social media platform.
News
Daily Mail hits TikTok milestone
The Daily Mail says it has exceeded 10 million TikTok followers and has seen over five billion views in last 12 months.
FEATURE
Stories, reels, lives… and pics too!
With over one billion active monthly users, Instagram remains a primary cross-generational marketing channel for consumer media publishers, who have a range of features they can deploy. Anna Johnstone looks at the continuing rise of Instagram.
News
Daily Mail claims it is the largest news publisher on TikTok
The Daily Mail says it has become the largest news publisher on TikTok with 6.4 million followers.
COLUMN
When does a genius stop being a genius?
Hands up who thinks Elon Musk’s rebranding of Twitter this week was a good idea.
COLUMN
Hanging by a thread
Will the new kid on the social media block lead to the collapse of Twitter?
News
ABC audits Q83
Industry owned auditor ABC has completed a methodology audit for Q83, an Australian based tech company delivering transparent reporting for the social media and influencer marketing industry.
COLUMN
Tweet no more
Among the many people to have left Twitter over the last few months is our columnist, Dickon Ross. He explains why…
News
Guild partners with Mash Media to launch ‘Events 365’ community
Mash Media and Guild, a mobile-first, ad-free community platform, have partnered to launch an expert community for event professional titled ‘Events 365’.
FEATURE
Embracing TikTok
TikTok presents publishers with a great opportunity to build brand awareness. HELLO! was quick to join and the platform has helped introduce millions of new people to the brand, as well as transforming the publisher’s approach to video production.
COLUMN
The secrets of social media success
Cosmopolitan has seen considerable growth in its social audience over the last few years. How did they do it?
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