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“They feel like a partner in our business rather than just a supplier.”

Seymour, part of the Frontline Group (a joint venture between Bauer and Immediate Media), supplies over 60 million copies of magazines into retailers across the UK and Ireland each year; representing over 100 independent publishers and more than 1,400 magazines and bookazines. Internationally, Seymour exports magazines to over 70 territories and imports international magazines into the UK from the US and Europe.

Seymour are experts in magazine marketing and distribution. As the central point of contact across the magazine supply chain, we work with independent publishers to understand their objectives and design and implement trade marketing and circulation strategies that exceed expectations. Our effective relationships across retail multiples, wholesale, and overseas networks, coupled with dynamic supply management systems and consumer insight, elevate our publishers above the competition. Our expertise, best in-class service and growth make Seymour the number one choice for independent publishers.

Seymour’s efforts have not gone unnoticed, having been recognised as being:

  • Industry Partner of the Year (PPA Independent Publisher Awards 2023)
  • Industry Partner of the Year (Newspaper and Magazine Awards 2023 – Frontline Group)
  • Sustainability Strategy of the Year (Newspaper and Magazine Awards 2021 and 2023)

This is what publishers say about us:

“Seymour distribution has had a transformative impact on our business, surpassing our expectations with their ability to understand and add substantial value to our operations. In just six months, their contributions have resulted in numerous key successes, solidifying their role as an invaluable partner in driving innovation and profitability into our business.”

“Seymour really hit the ground running when we moved our business over to them. Not only did they deliver on the proposals they made at the pitch, but they exceeded them. Six months in and our business can see a direct benefit from the move. They have been positive, proactive and they feel like a partner in our business rather than just a supplier.”

Seymour achieved ISO 14001 (Environmental Management) certification in May 2023. As part of the Frontline Group’s sustainability strategy and the implementation of our Environmental Management System, we have developed a clear vision:

“To be a leader in sustainability and to utilise our unique position in the value chain to promote and amplify positive change.”