Acast have announced a partnership with Tonny Media, one of The Netherlands’ independent podcast production companies, and will now reach a global audience and advertisers through Acast’s marketplace.
Acast’s work with Tonny Media comes shortly after its official launch in The Netherlands and its partnership with Meer Van Dit announced in November 2022. Gaining prominence in a market that has proven to be ripe for podcasting – already working with brands such as Alpro, Discovery+, Just Eat and Klaviyo – Acast plans to continue to collaborate with further advertisers and Dutch content throughout 2023, says the company.
Megan Davies, managing director, international at Acast, said: “The Netherlands is a mature market that we’ve sold podcast advertising in for a long time. Now that we’re partnering with premium content producers and generating connections with podcasts loved by thousands of Dutch people, we’re creating fresh momentum with advertisers in the region and further afield. Giving this content a global stage is our focus and we couldn’t be happier to facilitate this for Tonny Media.”
Titus van Dijk, founder of Tonny Media, said: “Utilizing Acast's expertise in global podcasting and its creation of innovative technologies means that together we can do so much. As one of the largest podcast production companies in the Netherlands, we're looking forward to partnering with Acast. We plan to create and share more great podcasts for all sorts of audiences in 2023. And with Acast, our ambition is to help not just our podcasts, but also the podcast market in the Netherlands grow further to reach a much wider audience”.
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