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Readly announces collaboration with Disney

Readly has announced a collaboration with Disney to offer subscribers a world of fantasy with Disney magazines.

Readly announces collaboration with Disney
Ranj Begley: “We are delighted to welcome these much-loved titles to our platform and boost the joy of reading with Disney.”

Readly have announced they are working together with Disney to bring over 80 Disney magazines to Readly subscribers. The company says the addition of the Disney portfolio strengthens Readly’s children's category and its position as a reading app for all the family.

The Disney magazine portfolio includes character comics such as Disney’s Frozen, Mickey Mouse, Donald Duck, High School Musical, Star WarsTM and MARVEL, says Readly. The titles will be rolled out on Readly’s platform during a phased launch and available to all the family as part of the unlimited reading subscription.

According to Readly, research from The National Literacy Trust shows that one in four (26%) children read magazines and comics digitally. Reading digitally is increasing with the availability of technology at home and in schools and it being a key part of UK home school and family entertainment over recent years. The company says it is therefore a pertinent time for Readly to expand its offering of titles for children.

“We are delighted to welcome these much-loved titles to our platform and boost the joy of reading with Disney. Digital reading amongst children is increasing and research shows that it is beneficial for children to read various forms of quality content such as comics and magazines to inspire a passion and drive engagement. Young people who are engaged in digital reading are more likely to want to read so it is the perfect time to offer these popular magazines to all the family alongside the broad portfolio of titles on our platform,” says Ranj Begley, UK MD and chief content officer at Readly.

Readly added, research shows that having opportunities to read digitally could be particularly effective for children with low levels of reading engagement, such as reluctant readers. For these children, reading enjoyment increased not only in relation to reading on screen, but also reading in print, indicating that reading digitally had the potential to provide a route into general reading and literacy.

Readly say they currently offer 6300 magazines and newspapers on its app. Readly’s content portfolio has seen a significant boost in recent months with the addition of UK regional newspapers and leading US magazines, they continued. Furthermore, Readly says their product development continues with the launch of podcasts onto the platform.

You can find out more about Readly UK in our Publishing Services Directory.

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