The fully hosted system will provide ad booking, ad tracking, ad chasing and ad pagination.
Advertising & Times director, Eddie Curry, said: “We are planning on expanding the business and as a consequence we need to introduce a new advertising and page planning system. We chose Papermule on balance of price and flexibility and after talking to others in the industry with experience of working with them. The experts from Papermule took time to understand our current processes so that they could tailor the system to meet our needs as well as minimising disruption when introducing the new system. We are all looking forward to having the system up and running before December.”
Mike Hoy, MD of Papermule, said: “We are really looking forward to working with such a prestigious and successful newspaper publisher. We will provide a complete advertising solution that will be fully hosted and supported from our offices in Diss.”
The New Milton Advertiser first hit the shops in 1928 and has been owned by the Curry family since 1932. Charles Curry MBE, the current owner, joined the company as a 16 year-old in 1936 and, at the tender age of almost 94, still writes a weekly column for the paper. The 'A&T' is believed to be the last newspaper to be produced by 'hot-metal' with the Linotype machines not being replaced by modern day computers until 1995.
Based in Diss, Norfolk, Papermule Ltd is a leading provider of Digital Asset Management (DAM) and Workflow software for automating and managing the pre-media production of publishing content.