Arc, a global events, data, and media platform backed by investment funds managed by EagleTree Capital, has announced that it has acquired Marketing in Partnership Ltd (MiP) an events and marketing solutions partner for the asset management industry.
MiP organises the Joint Investment Conference (JIC), Select, and Global Investment Management Summit (GIMS) events, provides marketing solutions, and organises contracted events on behalf of its clients. The acquisition of MiP reinforces Arc’s commitment to the financial services community, as it is complementary to brands in the network, including Professional Adviser, Investment Week, and Global AgInvesting. In addition, the marketing solutions provided by MiP will help strengthen Arc’s full-service marketing agency capability for the UK financial sector, broadening the services offered by Incisive Works, the content and performance marketing agency of Incisive Media, added the company.
Helen Wagstaff, co-founder of MiP, said: “Arc offers a great springboard for our future growth. The network provides us more opportunities to expand our business, whilst retaining our position as the trusted events and marketing solutions partner for the asset management sector.”
Simon Lodge, co-founder of MiP, added: “Increasingly we are working across different territories as clients seek more simplicity and co-ordination of their event and marketing activities. Becoming part of Arc represents a powerful opportunity for MiP to help our clients globally and expand our overall offering.”
Jonathon Whiteley, Arc’s CEO for Europe, said: “We are pleased to welcome Helen, Simon, and their team to Arc. MiP is a business I have long admired, and we are particularly looking forward to collaborating and sharing best practices amongst MiP and our leading financial services brands for the benefit of our clients and audiences.”
Simon Foster, Group CEO of Arc, said: “This acquisition, together with new products like Investment IQ, underlines our commitment to leadership in serving the financial services community. We look forward to welcoming the MiP team to the network and working with them as we continue our commitment to continually developing our offerings for the sector.”
Arc says the deal, which was signed on 19 May, is the seventh acquisition for the company, its fifth in Europe, and third in the financial services sector. Canson Capital Partners, an Arc founding partner, served as financial adviser on the deal.
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