Birmingham Live Launches

This week sees the unveiling of Birmingham Live, a significant rebranding of the Birmingham Mail’s site. Trinity Mirror is positioning it as a new live digital news and entertainment brand for Birmingham.

Birmingham Live Launches

In celebration of the new-look site, the publishers painted the town purple, by lighting up the Library of Birmingham at sunset last night.

The launch is part of a drive to better represent communities in and around Birmingham, says Trinity Mirror.

Birmingham Live is the newest brand from the team at Trinity Mirror Midlands, which also produces Birmingham Mail, Sunday Mercury, Coventry Telegraph.

Marc Reeves Editor in Chief of Trinity Mirror Midlands said; “Our audience told us they wanted a website that feels vibrant and inspirational, one that they can visit each day to see what’s happening right now, and to keep them up to date with the very latest from this great city and its people.

“We’ll cover all that Birmingham’s talking about every day, and there'll be so much more than just news. The latest developments, ways to avoid traffic jams or to ease your travel woes, the football team news and chatter, the very newest restaurant openings and guides plus the very best things to do in this amazing city. From bid wins and bin strikes to tax credits and finding the best local discounts, we’ll ensure you can make your hard earned money go further.

“We’re big on Brum! We love where we live and Birmingham Live knows what makes this city tick. We’ll celebrate what’s great, call out what’s not, and embrace the new - continuing our very proud traditions in campaigning and championing to make the city better. #BigOnBrum.

“Birmingham and its people have incredible stories to tell - and we’ll tell then better than anyone.”