South Wirral Standard to rebrand

The South Wirral Standard is to rebrand from this week to the Ellesmere Port & Neston Standard.

South Wirral Standard to rebrand

The Newsquest owned title is now the only publication dedicated to serving the wider Ellesmere Port and the Neston borough, following the recent closure of Trinity Mirror’s Ellesmere Port Pioneer, says Newsquest.

According to the publishers, the Ellesmere Port Standard will also see free distribution increase to more than 26,800 copies, with further investment in both letterbox and free pick up distribution; the title has also been positioned alongside sister Wirral Globe and Chester and District Standard titles, giving its readers and advertisers comprehensive coverage of the news, views, sport and local services in those areas.

Nick Fellows, Managing Director of Newsquest North West and North Wales said: “This is a sensible repositioning of brand and distribution investment, whilst ensuring the people of Ellesmere and Neston continue to retain a local news offering. Our combined audience offering across Ellesmere Port, Chester and Wirral markets presents advertisers with a fantastic reach potential, in both print and online form.”