Licensed by Digital Rights Group, Bloomberg Radio will broadcast on the London 3 local multiplex to become one of up to 80 stations available to listeners in the greater London area on DAB digital radio, free of charge.
Bloomberg Radio London includes a live daily morning show 'Bloomberg Daybreak Europe' (6-10am GMT), 'Bloomberg Markets: European Close' (4-5pm GMT) and simulcast of Bloomberg Television London throughout the market day. At a time when over half of UK households and 86% of new vehicles have DAB digital radio, Bloomberg Radio London leverages DAB's growing adoption to reach listeners across Greater London, says the company.
"This is an exciting step in the expansion of Bloomberg Radio around the world as we continue to grow our premium audience of business and financial decision-makers," says Al Mayers, global head of Bloomberg Television & Radio. "Each morning, a broader audience of waking listeners in the UK will now be able to start their day with live breaking news, insights and in-depth analysis of the most pressing business and financial issues from Bloomberg."
Bloomberg Radio joins London DAB via an agreement with Digital Radio Group, a consortium of Global Radio, SMG, UTV and Carphone Warehouse.
