The CMA management team includes Clare Hill (MD, The CMA) Andrew Hirsch (CEO, John Brown Media & Chairman of The CMA), Clare Broadbent (CEO, Cedar Communications), Sean King (CEO, Seven) and Matt Adams (MD, iProspect UK).
Vince Medeiros leads TCOLondon as co-owner and publisher. TCOLondon is a new breed of media company, making the Huck and Little White Lies media brands, along with creating content and strategy for brands around the world including Levi's, Google and Microsoft. Their unique 'integrated newsroom' allows journalists to lend their editorial expertise, contacts and access to content producers working on brand projects. Vince is currently a PhD candidate focusing on youth media and related business models, say the association.
Vince will join as part of the CMA's management team to support the strategy outlined by the CMA's Managing Director, Clare Hill. This follows the recent appointment of Matt Adams from iProspect who joined the team in April 2015.
Vince Medeiros, Publisher, TCOLondon, said: "It's a fascinating time for media companies, who are faced with unprecedented business model challenges. Branded content is playing a vital role in this new environment, underwriting great journalism and allowing brands to communicate authentically with audiences. It is beyond exciting to be involved with the CMA, an association that sits at the heart of what is becoming a critical cultural commodity."
Clare Hill, Managing Director, The CMA, said: "Vince runs a leading boutique media company that specialises in creating content for the millennial audience, engaging with them through cutting-edge, opinion-leading creative execution. TCOLondon is disrupting the millennial space, and I'm delighted to welcome Vince to the team at what is an incredibly exciting time for content marketing and the CMA."
