In this role, Tristan leads a dedicated division within the Digital business, devoted to branded content creation on multiple platforms across the portfolio. Reflecting the significant growth in native revenue over the past two years, this newly created division will also result in additional positions being created, to be announced in due course.
Malcolm Attwells, Commercial Director of Condé Nast Digital commented, “Tristan is a very talented executive with experience across a variety of media including press, digital, mobile and TV. This new appointment reflects the growth in branded content requirements together with the multi-platform needs for many of our clients. In bringing together creative solutions and video under one division this will ensure these needs are met both creatively and commercially.”
Tristan was previously Channel Partnership Strategist at AOL Advertising. Prior to this he worked at Channel 5 Broadcasting, Telegraph Media Group, News International, Associated Newspapers and Independent News and Media.
“I’m thrilled to have the opportunity to work across award winning media brands in the fast expanding native sector. The currency of Vogue, GQ, Glamour, Wired and others in the Condé Nast stable is one of deep connection with the consumer, a relationship where authority and entertainment is always delivered together with benchmark creativity. I’m looking forward to engaging with our partners to build ever greater success stories,” added Taylor.
