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Content Creation Special 

Content Creation Special

Welcome to our ‘content creation’ special, in which leading publishers and suppliers give us strategy insights and best practice tips for efficient content creation.

By James Evelegh

Content Creation Special

‘Content is king’ might be an over-used mantra but it remains true. Without content, we have nothing. So, the content we decide to produce, the media and channels we publish it on, the terms under which we make it available and the efficiency with which we put it together are all of paramount importance.

In this special, editorial experts – both publisher and supplier – share their thoughts on best practice and successful strategies.


Our contributors took part in a Q&A webinar on Tuesday, 17th June. You can watch a recording of the webinar by registering here.


The articles:

Content management, by Sara Forni, product manager, innovation, at Atex

Our content creation strategy: Iliffe Media, by Ian Carter, chief operating officer

Our content creation strategy: Reclaim, by Loma-Ann Marks, editor-in-chief

Content strategy, by Stewart Robinson, managing director at Full Fat Things

Our content creation strategy: Hello!, by Arianna Chatzidakis, creative content director

Our content creation strategy: Faversham House, by Luke Nicholls, publisher of edie

Image editing / enhancement, by Derek Milne, commercial pixometrist at Pixometry

Workflows, by Jeroen Goemans, managing director (EMEA) at WoodWing