The newspaper outperformed the market year-on-year, with a readership of nearly 4m, beating the mid-popular market by 9% points and the broadsheets by 2% points during the period of July to December 2016, say the publishers.
The Mail on Sunday retained its status as the country’s most read newspaper on a Sunday with 3.25m readers and Mail Newspapers’ weekend primacy was further highlighted by supplement readership, with Weekend the most read magazine on Saturday and YOU and Event occupying the top two spots on Sunday.
Monday to Saturday, the Daily Mail continued to outperform its mid-popular competition with a decline of 9%, keeping pace with the broadsheet market.
Roland Agambar, Chief Marketing Officer, Mail Newspapers said: “This performance, alongside the continued increase in Mail Newspapers’ share of retail sales, further demonstrates the strength and resilience of our brands and our commitment to driving genuine, retail sales of our newspapers. Our titles are able to attract loyal readers thanks to ongoing investment in quality journalism and leading magazines and supplements as well as our best-in-class loyalty and promotional programmes.”
The print and digital NRS PADD report for January to December 2016, also made public today, shows the Mail (including the Daily Mail (Mon-Sat) Daily Mail (Sat), The Mail on Sunday and MailOnline) retaining its superior overall brand reach, reaching a monthly total of 30.3m people, equivalent to 58% of the UK’s adult population (15+).
The news follows the recent release of January’s Audit Bureau of Circulation figures which showed share of retail sales at an all-time high for the Daily Mail and a new record of over 15.6m average daily visitors to MailOnline’s website and apps, says the Daily Mail.
