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ELLE UK asks consumers to help choose the August cover

ELLE UK says it is celebrating the power of its readership by allowing ELLE readers to help choose the magazine’s August cover.

Readers and social followers have been asked to name the cover they like best after being shown options which star four of the biggest catwalk models currently featuring in the big autumn/winter advertising campaigns – Ysaunny Brito, Bhumika Arora, Sofie Hemmet, and Maggi Jablonski.

This is the first ever group cover of models on an ELLE Cover and celebrates the magazine’s spirit, says Hearst UK.

The cover shot which consumers share most will be printed for the August 2016 issue (on sale July 2nd 2016).

Readers can vote here, and can share their choice using #BeMoreYou